Centurylink super bowl commercial

centurylink super bowl commercial

But keep in mind, Hulu Live includes only 50 hours of DVR storage space. So, you can record the Super Bowl to watch the gazillion-dollar commercials without. When the Seattle Seahawks play in front of their home fans at CenturyLink Field They have won one Super Bowl and been to another in the last four years. To make sure you don't miss any of the ads throughout the game, make sure and record the action with CenturyLink's Prism TV with Find-It-Fast.

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All the ads that ran during the Super Bowl, in order

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Amazon Echo Super Bowl
Amazon Echo/YouTube
Super Bowl 51 was another advertising bonanza featuring a diverse array of big name brands, trailers, and risky spots from lesser-known companies.

If there was one theme to be drawn from this year's package of commercials, it was that advertisers were prepared to get political — with a handful of ads devoted to messages around diversity, inclusion, and even immigration.

Check out your favorite ads from Super Bowl LI below.

A note: We've only included the ads that aired nationally. You may recall seeing some other ads during the big game this year, but they were likely regional buys, which won't have aired in all markets.

We also haven't included the ads for Super Bowl broadcaster Fox.

Thank you to iSpotTV for helping us to compile the list.

Here we go!

First quarter Super Bowl
Flickr/GioPhotos

Intel — Brady Everyday

 

World of Tanks — Teensy House Buyers

 

World of Tanks — Real Awful Moms

 

Airbnb — We Accept

 

Lifewtr — Inspiration Drops

 

GoDaddy — Good Morning

 

American Petroleum Institute — Power Past

 

Busch — BUSCHHHHH

 

Skittles — Romance

 

Mobile Strike — Arnold's One Liners

 

H&R Block — Watson

 

Michelin — I Need You

 

Avocados From Mexico — Secret Society

 

Google Home — Coming Home

 

Second Quarter
Flickr/GioPhotos

Wendy's — Cold Storage

 

"The Fate of the Furious" trailer

 

Источник: [https://torrent-igruha.org/3551-portal.html]

Here's Why Companies Can't Say 'Super Bowl' in Their Super Bowl Ads

By now, you’ve seen plenty of commercials advertising February’s Super Bowl XLIX between the New England Patriots and Seattle Seahawks. But there’s a second kind of Super Bowl ad you might have seen, too: the kind that isn’t allowed to say “Super Bowl.”

The National Football League, which has trademarked the term “Super Bowl,” isn’t afraid to send cease-and-desist letters to anybody using the term without permission, according to SB Nation. That means brands that aren’t willing to pay the big bucks to use the term have to come up with sometimes strange alternatives instead.

The tight regulations are part of the reason why the NFL’s ad space for the game is so lucrative: In 2010, Budweiser signed a six-year Super Bowl sponsorship deal worth over $1 billion, while 30-second Super Bowl ads — which reach over 100 million viewers — regularly sell for $4 million a pop.

In the past, the rules have led to awkward workarounds like Stephen Colbert’s “Superb Owl,” a tongue-in-cheek joke poking fun at the NFL’s habit of tightly guarding the Super Bowl trademark:

Here’s how some brands are working around the restriction this year:

More Must-Read Stories From TIME

Contact us at letters@time.com.

Источник: [https://torrent-igruha.org/3551-portal.html]

Boosters say that Seattle has grown enough to host a Super Bowl

By Marc Stiles
 –  Senior Reporter, Puget Sound Business Journal

It would be difficult if not impossible for Seattle to put on a Super Bowl today, but regional tourism and sports executives say the city would be ready to host by 2025, which is the next year the National Football League has an opening for a venue.

Thanks to the addition of more than 7,500 hotel rooms over the last five years, the region has more than enough lodging capacity. What's missing is the lack of meeting and convention space, though that void will be filled by 2021. That's when the 1.6-million-square-foot addition to the Washington State Convention Center is scheduled to be completed.

"I don't think we were necessarily big enough as a city five years ago," said Tom Norwalk, president and CEO of Visit Seattle. Now, though, the region is "in a much stronger position."

It would be a big boon to the region's economy. The Atlanta Super Bowl Host Committee projected hosting the Super Bowl will have a $185 million economic impact.

Norwalk said the NFL likes what it has seen in Seattle, which is famous for the fanaticism of the 12th Man, as Seattle fans proudly call themselves.

"I know there's a strong fascination in the NFL for Seattle, so I think we would have a great shot," said Norwalk, who added the league would require there be 30,000 and 40,000 hotel rooms within an hour's drive from CenturyLink Field in order to award the big game to the Emerald City. The region easily beats that, with nearly 49,000 rooms, according to STR, a Tennessee-based travel research company.

A stadium has to have at least 70,000 seats, and the 68,000-seat CenturyLink Field could be expanded for a Super Bowl, but a city also needs space for the Super Bowl Experience, a weeklong extravaganza with corporate events like this year's Bridgestone Two-Minute Drill, which tests fans' quarterback mastery.

Atlanta is having the Super Bowl Experience Driven by Hyundai in a building at the 1.4-million-square-foot Georgia World Congress Center. Seattle's addition will total 1.6 million square feet.

It's up the Seattle Seahawks to submit a bid.

"That's what it really takes," said Norwalk, who added the late team owner Paul Allen was interested. Seahawks representatives have not yet responded to a Business Journal inquiry.

"It begins with the Seahawks, but the community has to be ready to go," added Ralph Morton, executive director of the Seattle Sports Commission, an arm of Visit Seattle. The community has to step up with passion and corporate support.

Источник: [https://torrent-igruha.org/3551-portal.html]

CenturyLink Super Bowl 2014 TV Spot, '5-Year Guarantee'

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With CenturyLink, you can get Internet for just $19.95 a month. The price is guaranteed for five years. You bet it's a great deal!

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Peter A. Mayer Advertising, Inc. ... Agency, McKinney ... Media Agency
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Источник: [https://torrent-igruha.org/3551-portal.html]

Most insane Super Bowl ad will be a Skittles Broadway musical

The Great White Way is about to taste the rainbow.

“Skittles Commercial: The Broadway Musical” is set to be this year’s most insane Super Bowl ad even though it won’t actually air during the big game.

The one-time only live performance comes to Town Hall in Manhattan’s Theater District on Super Bowl Sunday, Feb. 3 at 1 p.m. A release from Mars Inc., which owns Skittles, promises the show will be led by a “soon-to-be-announced celebrity.”

Sixteen other cast members have already been announced, including Mylinda Hull, who’s appeared on Broadway in “Dirty Rotten Scoundrels” and David Hess, who’s been in Broadway’s “Sunset Boulevard.” A poster for the 30-minute musical shows a cat with Skittles for eyes and a rainbow shooting out of its mouth, but there’s no word yet on whether there will be a kitty character.

The candy company is calling the show “the first-ever commercial performed as a live Broadway musical.” The musical is written by Brooklyn-based playwright Will Eno, whose play “Thom Pain (based on nothing)” was a finalist for the Pulitzer Prize in Drama in 2005. Original songs will be performed and backed by a live band.

“We’re always looking for opportunities to innovate and entertain our fans in new ways around football’s biggest stage,” Debbie Litow, brand director for Skittles, said in a press release. “And what better way to do that this year than by bringing our ad to the world’s most famous stage: Broadway.”

Tickets, starting at $32, are currently for sale on Ticketmaster. Proceeds from sales will be donated to Broadway Cares/Equity Fights AIDS — a nonprofit that gives annual grants that help men, women and children in the U.S. receive medications, healthcare, meals, counseling and emergency assistance. Mars will also match donations up to $50,000, but more than $25,000, regardless of ticket sales.

The Super Bowl is known for its over-the-top, high profile and pricey ads that run in between the game. Skittles, colorful fruit-flavored hard sugar shell candy, opted for a Broadway run “instead of running a 30-second ad during the big game.”

Источник: [https://torrent-igruha.org/3551-portal.html]

By: Juan Pablo Rossi

Despite the decline in Super Bowl viewership in the last couple of years, the price for a 30-second advertising spot has kept increasing drastically. What makes this event so appealing for advertisers?

This year, the 54th rendition of the Super Bowl, which is expected to be one of the most televised events of the year, garnered the attention of approximately 102 million viewers globally. With so many eyes glued to their screens, it is not a surprise to expect the cost of advertising for the event to be incredibly high. This year’s price for a 30-second spot averaged US$5.6 million, or $186,666 per second, making it one of the most expensive events for television ads in modern history.  A question that arises regarding this phenomenon is why the prices of Super Bowl ads increase, despite an evident decline in viewership. This has caused many to call Super Bowl ads to be “not worthy” and “overpriced”.

Last year, the Super Bowl LIII  hit a record-low viewership in recent years, garnering the attention of 98.2 million spectators, a sharp decline of 14.1% from 2015’s Super Bowl XLIX, which had 114.4 million viewers. Despite this fall in viewership, advertising spots for the event kept rising in price at an incredibly fast rate, as 2019’s average price for a 30-second spot totaled US$5.3 million, which is 24.7% higher than 2015’s price of US$4.25 million. These prices have all been increasing at an exponential rate ever since 1994, the first year in which a 30-second spot managed to reach the US$1 million price tag. By 2010, the average price was US$2.95 million, meaning that commercial spots have almost tripled in price in the span of 16 years.

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Another confusing aspect of the Super Bowl ad pricing puzzle is brought to light when compared to other major live sporting events held globally, that have seen  higher viewership rates in recent years. For instance, the Russia 2018 FIFA World Cup finals had a total of 1.12 billion live spectators, and the 2019 League of Legends Finals surpassed last year’s Super Bowl, with a total of 100 million viewers. Despite this huge difference in viewership, prices for ad spots in these other major events seem to be significantly lower than for the Superbowl. As an example, the 2018 FIFA World Cup finals, the most-watched live sporting event in history, had 30-second ad placements in Fox Sports worth US$437,707. Even though ad placements are different from country to country due to the different sports networks, it is still possible to compare viewership across countries. CenturyLink, a company that broadcasts transmissions (with in-game ads) to most countries in North, Central, and South America, reported that they reached about 300 million viewers during the final game. Given this estimation, we can approximate that each ad managed to reach about 685 viewers per dollar spent, while Superbowl ads this year averaged 18.2 viewers per dollar, an abysmal difference.

These numbers suggest that the price of ads is not a matter of the number of viewers reached, thus other parameters could be analysed to measure their success. One common way companies are tracking the impact of their ad spots in real-time depends heavily on social media platforms – most prominently, Twitter. By tracking the number of mentions during certain periods of time, companies are able to gauge the audience engagement rates. This strategy was powerful enough that Twitter itself coined a term for this phenomenon: “Brand Bowl.”  Twitter describes the “Brand Bowl”  as a competition between different brands by presenting awards in various categories by the online effect they caused. For example, the “MVP” award is given to the brand that drives the most conversation on the platform, while the “Fan Favorite” award is given to the brand with the most positive comments. The Super Bowl, by far, is the only sporting event that sparks as much conversation over television ads, meaning that each viewer reached by the Superbowl will be more engaged with the brands they see than in any other televised sporting events. This phenomenon is likely to take place due to the “stop-and-go” nature of American Football, which merges ads into the regular flow of the game.

The second parameter which helps us solve the Superbowl ad pricing puzzle is revealed by revisiting once again the FIFA World Cup statistics, but this time looking at the womens’ tournament. Last year, the finals for the womens’ cup had a viewership of 260 million viewers, which is a modest number for an international event, especially when compared to the men’s FIFA World Cup Championship. However, the 30-second ad-spots for the event had a price of US$506,665, which is 15.8% more than for the male finals. This might seem puzzling at first since the number of North American viewers for the event was relatively the same, yet the price was not. However, audience composition is a factor that is often overlooked in discussions about ad pricing. If companies know that their ad will reach an audience that will not only engage with it, but that also has a very predictable demographic composition, it becomes relatively easier to tailor the advertisements to connect with its viewers, making this “specificity”  a factor which elevates price.

Some other papers attempt to attribute the success and price of Superbowl ads to a general ad-watching culture in North America, despite the data used to predict such behavior being still scarce and difficult to concretize. Thus, it is not an anomaly that the prices for 30-second spots during the Superbowl might be at an all-time high while viewership is at a steady decline, but the increasing levels of engagement with the ads and the “specificity” quality of such make them more fairly priced than what many may think.

Works Cited:

Image Source: https://i.insider.com/5e34a2f65bc79c7db1049e46?width=700&format=jpeg&auto=webp

Image source: https://brobible.files.wordpress.com/2020/01/best-super-bowl-commercials-2020-super-bowl-liv-1.jpg?quality=90

FIFA (2019, October) FIFA Women’s World Cup 2019™ watched by more than 1 billion. FIFA.com Retrieved from: https://www.fifa.com/womensworldcup/news/fifa-women-s-world-cup-2019tm-watched-by-more-than-1-billion

Hutchinson, Andrew (2020, February) Twitter Announces Winners of Third ‘Brand Bowl’ Based on Super Bowl Campaigns. SocialMediaToday Retrieved from: https://www.socialmediatoday.com/news/twitter-announces-winners-of-third-brand-bowl-based-on-super-bowl-campaig/571600/

Twitter Marketing (2019, February) Twitter announces winners of ‎#BrandBowl53. Twitter.com Retrieved from: https://marketing.twitter.com/na/en/success-stories/twitter-announces-winners-of-brandbowl53

Baumgartner, Jeff (2018, June) U.S., Latin American Networks Tap CenturyLink For Live World Cup Feeds. TVTechnology Retrieved from: https://www.tvtechnology.com/news/u-s-latin-american-networks-tap-centurylink-for-live-world-cup-feeds

FIFA (2018) 2018 FIFA World Cup Russia™ Global broadcast and audience summary. FIFA. Retrieved from: https://resources.fifa.com/image/upload/2018-fifa-world-cup-russia-global-broadcast-and-audience-executive-summary.pdf?cloudid=njqsntrvdvqv8ho1dag5

Orszag, Peter (2018, January) Some Super Bowl Ads Are Worth the Price. Bloomberg. Retrieved form: https://www.bloomberg.com/opinion/articles/2018-01-31/some-super-bowl-ads-are-worth-the-price

Poggi, Jeanine (2019, October) TV’S MOST EXPENSIVE COMMERCIALS FOR THE 2019-’20 SEASON. AdAge. Retrieved from: https://adage.com/article/media/tvs-most-expensive-commercials-2019-20-season/2202481

Aandreeva, N. and Hipes, P. (2020, February) Super Bowl Ratings: Viewership For Game, Halftime Show, Lead-Out ‘Masked Singer’ Tick Up. Deadline. Retrieved from: https://deadline.com/2020/02/super-bowl-2020-ratings-fox-the-masked-singer-season-3-premiere-1202849673/

Richter, Felix (2020, January) Super Bowl Can’t Hold the Candle to the Biggest Game in Soccer. Statista. Retrieved from: https://www.statista.com/chart/16875/super-bowl-viewership-vs-world-cup-final/

SQAD Analytics (2019) Data Report: FIFA World Cup Ad Cost Analysis. SQAD. Retrieved from: https://sqad.com/news-room/sqad_reports/data-report-fifa-world-cup-ad-cost-analysis/

Pei, Annie (2019, April) This esports giant draws in more viewers than the Super Bowl, and it’s expected to get even bigger. CNBC. Retrieved from: https://www.cnbc.com/2019/04/14/league-of-legends-gets-more-viewers-than-super-bowlwhats-coming-next.html

Cross, Benjamin (2020, February) Super Bowl Commercials 2020: How much do ads cost, watch and preview best commercials to air on TV. NBC Sports. Retrieved from:  https://sports.nbcsports.com/2020/02/02/super-bowl-commercials-2020/

Carabtree-Hannigan, James (February 2020) Super Bowl commercials 2020: How much does an ad cost for Super Bowl 54? SportingNews. Retrieved from: https://www.sportingnews.com/us/nfl/news/super-bowl-commercials-cost-2020/az0f3yw0las1wz2h3lwflq8t

 

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All the ads that ran during the Super Bowl, in order

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Amazon Echo Super Bowl
Amazon Echo/YouTube
Super Bowl 51 was another advertising bonanza featuring a diverse array of big name brands, trailers, and risky spots from lesser-known companies.

If there was one theme to be drawn from this year's package of commercials, it was that advertisers were prepared to get political — with a handful of ads devoted to messages around diversity, inclusion, centurylink super bowl commercial, and even immigration.

Check out your favorite ads from Super Bowl LI below.

A note: We've only included the ads that aired nationally. You may recall seeing some other ads during the big game this year, but they were likely regional buys, which won't have aired in all markets.

We also haven't included the ads for Super Bowl broadcaster Fox.

Thank you to iSpotTV for helping us to compile the list.

Here we go!

First quarter Super Bowl
centurylink super bowl commercial Flickr/GioPhotos how to get a faster first step basketball centurylink super bowl commercial

Intel — Brady Centurylink super bowl commercial width="560" height="315" src="https://www.youtube.com/embed/nTw7eten1no" frameborder="0" allowfullscreen="">

 

World of Tanks — Teensy House Buyers

 

World of Tanks — Real Awful Moms

 

Airbnb — We Accept

 

Lifewtr — Inspiration Drops

 

GoDaddy — Good Morning

 

American Petroleum Institute — Power Past

 

Busch — BUSCHHHHH

 

Skittles — Romance

 

Mobile Strike — Arnold's One Liners

 

H&R Block — Watson

 

Michelin — I Need You

 

Avocados From Mexico — Secret Society

 

Google Home — Coming Home

 

Second Quarter
Flickr/GioPhotos

Wendy's — Cold Storage

 

"The Fate of the Furious" trailer

 

Источник: [https://torrent-igruha.org/3551-portal.html]

CenturyLink Super Bowl 2014 TV Spot, '5-Year Guarantee'

Get Free Access to the Data Below for 10 Ads!

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There’s a Better Way to Measure TV & Streaming Ad ROI

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  • Real-Time Ad Measurement Across Linear and CTV
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  • Marketing Stack Integrations and Multi-Touch Attribution
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Get a Demo Today

With CenturyLink, you can get Internet for just $19.95 a month. The price is guaranteed for five years, centurylink super bowl commercial. You bet it's a great deal!

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David Lowenthal
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  • Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed.
  • Once verified, centurylink super bowl commercial, the information you provide will be displayed on our site.
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Peter A. Mayer Advertising, Inc. . Agency, McKinney . Media Agency
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Источник: [https://torrent-igruha.org/3551-portal.html]

Boosters say that Seattle has grown centurylink super bowl commercial to host a Super Bowl

By Marc Stiles
 –  Senior Reporter, Puget Sound Business Journal

It would be difficult if not impossible for Seattle to put on a Super Bowl today, but regional tourism and sports executives say the city would be ready to host by 2025, which is the next year the National Football League has an opening for a venue.

Thanks to the addition of more than 7,500 hotel rooms over the last five years, the region has more than enough lodging capacity. What's missing is the lack of meeting and convention space, though that void will be filled by 2021. That's when the 1.6-million-square-foot addition to the Washington State Convention Center is scheduled to be completed.

"I don't think we were necessarily big enough as a city five years ago," said Tom Norwalk, president and CEO of Visit Seattle. Now, though, the region is "in a much stronger position."

It would be a big boon to the region's economy. The Atlanta Super Bowl Host Committee projected hosting the Super Bowl will have a $185 million economic impact.

Norwalk said the NFL likes what it has seen in Seattle, which is famous for the fanaticism of the 12th Man, as Seattle fans proudly call themselves.

"I know there's a strong fascination in the NFL for Seattle, so I think we would have a great shot," said Norwalk, who added the league would require there be 30,000 and 40,000 hotel rooms within an hour's drive from CenturyLink Field in order to award the big game to the Emerald City. The region easily beats that, with nearly 49,000 rooms, according to STR, a Tennessee-based travel research company.

A stadium has to have at least 70,000 seats, and the 68,000-seat CenturyLink Field could be expanded for a Super Bowl, but a city also needs space for the Super Bowl Experience, a weeklong extravaganza with corporate events like this year's Bridgestone Two-Minute Drill, centurylink super bowl commercial, which tests fans' quarterback mastery.

Atlanta is having the Super Bowl Experience Centurylink super bowl commercial by Hyundai in a building at the 1.4-million-square-foot Georgia World Congress Center. Seattle's addition will total 1.6 million square feet.

It's up the Seattle Seahawks to submit a bid.

"That's what it really takes," said Norwalk, who added the late team owner Paul Allen was interested. Seahawks representatives have not yet responded to a Business Journal inquiry.

"It begins with the Seahawks, but the community has to be ready to go," added Ralph Morton, executive director of the Seattle Sports Commission, an arm of Visit Seattle. The community has to step up with passion and corporate support.

Источник: [https://torrent-igruha.org/3551-portal.html]

Most insane Super Bowl ad will be a Skittles Broadway musical

The Great White Way is about to taste the rainbow.

“Skittles Commercial: The Broadway Musical” is set to be this year’s most insane Super Bowl ad even though it won’t actually air during the big game.

The one-time only live performance comes to Town Hall in Manhattan’s Theater District on Super Bowl Sunday, Feb. 3 at 1 p.m. A release from Mars Inc., which owns Skittles, promises the show will be led by a “soon-to-be-announced celebrity.”

Sixteen other cast members have already been announced, including Mylinda Hull, who’s appeared on Broadway in “Dirty Rotten Scoundrels” and David Hess, who’s been in Broadway’s “Sunset Boulevard.” A poster for the 30-minute musical shows a cat with Skittles for eyes and a rainbow shooting out of its mouth, but there’s no word yet on whether there will be a kitty character.

The candy company is calling the show “the first-ever commercial performed as a live Broadway musical.” The musical is written by Brooklyn-based playwright Will Eno, whose play “Thom Pain (based on nothing)” was a finalist for the Pulitzer Prize in Drama in 2005, centurylink super bowl commercial. Original songs will be performed and backed by a live band.

“We’re always looking for opportunities to innovate and entertain our fans in new ways around football’s biggest stage,” Debbie Litow, brand director for Skittles, said in a press release. “And what better way to do that this year than by bringing our ad to the world’s most famous stage: Broadway.”

Tickets, starting at $32, are currently for sale on Ticketmaster. Proceeds from sales will be donated to Broadway Cares/Equity Fights AIDS — a nonprofit that gives annual grants that help men, women and children in the U.S. receive medications, healthcare, meals, counseling and emergency assistance. Mars will also match donations up to $50,000, but more than $25,000, regardless of ticket sales.

The Super Bowl is known for its over-the-top, high profile and pricey ads that run in between the game. Skittles, centurylink super bowl commercial, colorful fruit-flavored hard sugar shell candy, centurylink super bowl commercial, opted for a Broadway run miso poke bowl of running a 30-second ad during the big game.”

Источник: [https://torrent-igruha.org/3551-portal.html]

CenturyLink TV Spot, 'That's Fast'

Get Free Access to the Data Below for 10 Ads!

National Airings
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First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There’s a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Check out CenturyLink's 30 second TV commercial, 'That's Fast' from the Cable, Satellite TV & ISP industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. Share it with friends, then discover more great TV commercials on iSpot.tv

Centurylink super bowl commercial
CenturyLink
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Centurylink super bowl commercial
Informational
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David Lowenthal . CenturyLink man
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Agency
Peter A. Mayer Advertising, Inc. . Agency, McKinney . Media Agency
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Источник: [https://torrent-igruha.org/3551-portal.html]
centurylink super bowl commercial

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