Firestone super bowl commercial 2011

firestone super bowl commercial 2011

Bridgestone Corporation is a Japanese multinational auto and truck parts manufacturer In , Bridgestone ran an advert during the Super Bowl XLII showing a. Scream () – Bridgestone Firestone One thing everyone likes? Anthropomorphized animals. Of course, this isn't the only example. Next The. A two-minute ad for Chrysler starring Eminem; A Bridgestone/Firestone commercial about a friendly beaver; A Coca-Cola ad about cooling.

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Bridgestone

Japanese auto and truck parts manufacturer

Bridgestone Corporation (株式会社ブリヂストン, Kabushiki gaisha Burijisuton) is a Japanese multinational auto and truck parts manufacturer founded in by Shojiro Ishibashi (石橋正二郎, Ishibashi Shōjirō) in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of ishibashi, meaning "stone bridge" in Japanese.

As of , Bridgestone/Firestone is the largest manufacturer of tires in the world. Followed by: Michelin (France), Goodyear (United States), MRF (India), Continental (Germany) and Pirelli (Italy).[2][3][4][5][6][7]

Bridgestone Group had production facilities in 24 countries as of July

History[edit]

Origins[edit]

The history of Bridgestone America dates back to the two separate companies that merged to form Bridgestone Tire company. The first one is Firestone Tire & Rubber Company, that was founded in August by Harvey Firestone and was headquartered in Akron, Ohio. The second one is the Bridgestone Tire Company, Ltd., founded in by Shojiro Ishibashi in Japan.[8] The first Bridgestone tire was produced on 9 April , by the Japanese "Tabi" Socks Tire Division (actually made jika-tabi). One year later on 1 March , the founder, Shojiro Ishibashi, made the "Tabi" Socks Tire Division independent and established the Bridgestone Tire Co., Ltd.[8] in the city of Kurume, Fukuoka Prefecture. "Bridgestone" was named after the name of the founder, Shojiro Ishibashi (Ishi = Stone, Bashi = Bridge).[9]

Foregoing dependence on European and North American technology, the Bridgestone Tire Co., Ltd. set its eyes on manufacturing tires based largely on Japanese technology. The fledgling company experienced many difficulties in the areas of technology, production, and sales in the early days. Eventually, improvements were achieved in quality and manufacturing processes which led to the business rapidly expanding in domestic and overseas markets.

Challenges during and after World War II[edit]

Wartime regulations were in effect throughout Japan during World War II, and tires also came under the jurisdiction of these regulations. This resulted in nearly all of the company's output being used to satisfy military demand. saw the end of armed conflict, but the company was devastated by the war. The Tokyo headquarters was destroyed during an aerial bombing raid, and all overseas assets were lost. The plants in Kurume and Yokohama escaped unscathed, and production was able to resume immediately after the war ended. Brushing aside the problems caused by a labour union strike that lasted for forty-six days, the foundations of the company were further reinforced after this.

After the war the company started making bicycles, with the Bridgestone Cycle Company being formed in [10] From the first complete powered bicycles were produced, with a 26cc engine. In the first 50cc Bridgestone motorcycles were manufactured, but the company's main income was from supplying tires to its rival motorcycle makers such as Honda, Suzuki and Yamaha and it was later decided to cease motorcycle manufacturing.[10]

Technological innovation[edit]

In , Bridgestone was the first company in Japan to begin selling rayon cord tires, and a five-year project to modernize production facilities was started. This year also saw another Bridgestone building opened in Kyōbashi, Tokyo, which contained the Bridgestone Museum. Sales surpassed ten billion yen in , placing Bridgestone at the top of the tire industry in Japan, and celebrations were held to commemorate the 25th anniversary of the company's foundation in Kurume.

The sale of nylon tires was started in , and work forged ahead with the construction of the new Tokyo plant, which was opened in , in order to cope with the fast-expanding market for motorization.

Radial tires and overseas expansion[edit]

The company issued stock shares and was listed on the stock exchange in A new system of administration was ushered in by Shojiro Ishibashi as the chairman, and Kanichiro Ishibashi as the president. As part of the transition across to administrative reform, the Deming Plan in honor of W. Edwards Deming, which involves overall quality control activities, was adopted, and the company was awarded the prestigious Deming Prize in [11] Also, additions were built onto the Tokyo plant in to house the new Technical Centre, and a progressive system of research and development was established. On the product front, saw the sale of the company's first ever radial tire, the RD

Bridgestone's first overseas plant since the end of the war was opened in Singapore in , and production was also commenced in Thailand in The s for Bridgestone was an era of overseas expansion that also included the establishment of Bridgestone America in the United States in to act as Bridgestone's USA representative sales branch.

At the start of the period of Japan's economic stagnation, brought about by the first oil shock, the company was placing even more emphasis on establishing its own technology for the manufacture of radial tires, and it was also at this time that further domestic plants were constructed and fitted out. Its Super Filler Radial was placed on the market in , and in the company introduced the high-performance POTENZA radial tire, from an Italian word for power.[citation needed]

The company was actively engaged in overseas expansion activities at this time. In addition to starting up production in Indonesia and Iran in , it also invested in a Taiwan tire manufacturer and purchased a tire plant and a plant for diversified products in Australia in The founder, Shojiro Ishibashi, died on 11 September

On 1 March , the company celebrated its 50th anniversary. At the same time, the company initiated activities to strengthen its home base that supported overseas expansion strategy with the aim of being ranked as one of the world's top three manufacturers of rubber products. New production facilities were also established in Thailand, India, Poland, China, the United States and other countries. The company changed the name from Bridgestone Tire Co., Ltd. to Bridgestone Corporation in

Firestone purchase[edit]

In , Bridgestone purchased the Firestone Tire and Rubber Company of Akron, Ohio. Placing considerable financial and personnel resources into rebuilding Firestone after the purchase, Bridgestone achieved surplus annual profits for the year with BFE (Bridgestone Firestone Europe) and again in with BFS (Bridgestone Firestone USA). The Firestone Tire and Rubber Company and Bridgestone Tire Company Ltd. USA were amalgamated in and became "Bridgestone Firestone North American Holdings Ltd". The North American subsidiary of Bridgestone Corporation is now named Bridgestone Americas, Inc. The tire division is Bridgestone Americas Tire Operations, LLC. Bridgestone Americas opened a $&#;million technical center in Akron in

Bridgestone's global locations[edit]

Bridgestone has major manufacturing plants in many countries around the world. As of 1 April , Bridgestone has 47 tire plants, 29 tire-related plants, 19 raw materials plants, 89 diversified product plants, 4 technical centers, and 11 proving grounds globally.[12] Some of the major plants are located in:

Europe Americas Asia/Oceania Middle East/Africa
Belgium Argentina Australia South Africa
France Brazil China Cameroon (from )
Hungary Canada India Kenya (from )
Italy Costa Rica Indonesia
Poland Mexico Japan
Portugal United States Taiwan
Spain Venezuela Thailand
Turkey Colombia Vietnam
Belarus (from ) Bolivia (from ) Myanmar (from )
Estonia (from ) Puerto Rico (from ) South Korea (from )

Australia[edit]

Bridgestone Australia began as the SA Rubber Mills in In Bridgestone took over the Australian plants which were at that time operated by the Uniroyal Tyre Company. Bridgestone Australia[13] had a major manufacturing tire factory in Australia: located in Salisbury, South Australia (this plant was eventually decommissioned in April ). Bridgestone has State Offices in all states of Australia, and has a large number of retail outlets across the country.

In Bridgestone Australia Ltd. purchased the BANDAG Retreading plant and its operations in Australia. Bandag Manufacturing Pty Limited[14] has 35 franchised dealers across Australia, New Zealand, Fiji, Papua New Guinea and Nouméa. Bandag Manufacturing Pty Limited is a wholly owned subsidiary of Bridgestone Australia Limited, and operates under license to Bandag Incorporated.[15] In Bridgestone purchased Bandag Incorporated, which is now a subsidiary of Bridgestone Corporation.

From the purchase in , the Australian operations of Bridgestone have been run as a publicly listed company on the Australian Stock exchange. Bridgestone Corporation has maintained a majority share holding. As of mid the Australian operation was delisted from the Australian Stock exchange and became a solely owned Division of Bridgestone Corporation (pending minority shareholder approval as per Australian Corporate Law).

Following the cancellation on Friday, 11 May , of all shares held by minority shareholders, Bridgestone Australia Ltd. became a wholly owned subsidiary of Bridgestone Corporation of Japan. The selective capital reduction and subsequent privatisation which cost $49 million was approved and completed. Bridgestone Australia Ltd. was delisted from the ASX on 30 May

Europe[edit]

Bridgestone EU has its head office in Brussels, Belgium, and was set up in as Bridgestone/Firestone Europe SA. Before that, a representative office in Belgium set up in and sales subsidiary companies and importers in each countries were selling products imported from Japan. There are 7 production plants in the region and a 32 hectare research and development centre near Rome, Italy. The company distributes more than 25 million tires a year through 17 national sales subsidiaries and 2 distributors. They directly employ over 12, people with Mr. Tsuda as the CEO.

At present there are national headquarters in the following locations: Vienna, Austria; Prague, Czech Republic; Hinnerup, Denmark; Vantaa, Finland; Fresnes, France; Bad Homburg, Germany; Athens, Greece; Budapest, Hungary; Dublin, Ireland; Milan, Italy; Moerdijk, Netherlands; Oslo, Norway; Warsaw, Poland; Alcochete, Portugal; Madrid, Spain; Sundsvall, Sweden; Spreitenbach, Switzerland; Istanbul, Turkey and Warwick, UK; Ulyanovsk, Russia.

Bridgestone EU runs a continent-wide scheme called Truckpoint wherein fleets can take their vehicles to any Bridgestone approved garage throughout Europe and get Bridgestone specialist work carried out on their tires.

There are no Bridgestone factories in the UK but there is a technical bay at which tyres returned by dissatisfied customers are inspected in Coventry.

North America[edit]

As part of reinforcement plans, the company purchased a plant in Tennessee from the Firestone Tire and Rubber Company, its first manufacturing plant in North America, and started the production of radial tires for trucks and buses in Bridgestone also has a steel cord plant in Clarksville, Tennessee, named Bridgestone Metalpha. Metalpha is currently ranked as the top provider in the global steel cord market.

In May , a takeover bid of America's No. 2 tire manufacturer, Akron, Ohio-based Firestone, was successful, and Firestone was placed under the Bridgestone umbrella as a subsidiary company. This purchase brought a large number of Firestone global production sites into the Bridgestone organization. These sites included North America, Central and South America, Europe, New Zealand and other locations. Bridgestone also commenced production in Turkey. In , the company established regional corporate offices in Europe and the Americas.[16]

Nashville-based Bridgestone Americas, Inc. (BSA) is the American subsidiary of the Bridgestone Corporation. BSA and its subsidiaries develop, manufacture and market Bridgestone, Firestone, and associate brand tires for consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies also produce air springs, roofing materials, synthetic rubber and industrial fibers and textiles and operate the world's largest chain of automotive tire and service centers.[citation needed]

In November , ASA Automotive Systems Inc. was selected by the Consumer Tire Sales division of Bridgestone Americas Tire Operations, LLC (BATO) as the software provider for their North American consumer dealers to supply the industry's leading 'All-in-One' Point-of-Sale, Accounting and Inventory shop management software.[17]

In , Bridgestone Americas Tire Operations (BATO) unveiled its newly rebranded GCR Tires & Service division. With one of the largest network of commercial stores across the country, GCR's reach extends nationwide. The letters of GCR reflect the last names of the original company founders Balie Griffith, Harold Crawford and Perry Rose.[18]

In , Bridgestone Americas Inc. signed a deal giving its dealers the option to install digital air calibration machines from Excel Tire Gauge Inc. in their stores. The digital air calibration machines streamline the tire inflation process by automatically inflating or deflating tires.[19]

In , Bridgestone Americas consolidated many of their business units into a single building in downtown Nashville, Bridgestone Tower. Nearly 2, employees work in the new skyscraper, nestled between the Country Music Hall of Fame and the Schermerhorn Symphony Center.[20]

In April , due to demand by essential service providers during COVID pandemic in Tennessee, Bridgestone Americas announced plans to restart its North American commercial tire plants as well as its North American Firestone Industrial Products and Firestone Building Products manufacturing facilities.[21]

[edit]

Formula racing[edit]

See also: Formula One tires

Bridgestone started to invest in motorsport in the s by developing race tires for feeder series like Formula 2, Formula 3, Formula Ford, Formula Opel Lotus and karting.

In order to increase the Firestone subsidiary's brand awareness, Bridgestone Firestone NAH Ltd, re-entered the Firestone brand into CART IndyCar open-wheel racing in to challenge Goodyear. The tires proved better and Goodyear retired for Since then, Firestone has been the single tire provider for the renamed and disappeared Champ Car, the IndyCar Series and its feeder series Firestone Indy Lights until

Michael Schumacher in practice at the United States Grand Prix. Note the Bridgestone branding on the rear wing endplate, the Bridgestone's 'B' logo on the front wing, just under the nosecone and on the side winglet just before the rear wheel.

Bridgestone has supplied tires in Formula One since , although the company one-off produced Formula One tires at the and Japanese Grand Prix for Japanese entrants such as Kazuyoshi Hoshino's Heros Racing and Kojima.

The Japanese company decided to supply tires for Formula One in , backed-up by the CEO Yoichiro Kaizaki, aiming to improve Bridgestone's name value in the European market which was greatly inferior compared with their archrivals, Michelin. Though it was scheduled to enter the championship in the season at first, this was brought forward to because the engineering section led by Hirohide Hamashima had quickly advanced development. Thus, Hiroshi Yasukawa, the general manager of Motorsport Department, also made the best use of the experience and networks in Europe since the Bridgestone's European F2 era (–) and constructed logistics for Formula One at once.

The first title was acquired right away in the second year, by Mika Häkkinen and McLaren-Mercedes. And Bridgestone users took five Drivers' Championship titles and five Constructors' Championship titles (, –) for the period that competed with Goodyear (–) and Michelin (–). Especially, cooperation with Scuderia Ferrari and Michael Schumacher functioned well in this period.

From to Bridgestone was due to be the sole tire supplier to the FIA Formula One World Championship.[22] However, because Michelin chose to conclude its Formula One tire programme at the end of the season, all teams used Bridgestone tires from the season to the Formula One season.

On 2 November Bridgestone announced that they would not be renewing their contract to supply tires to Formula One teams after The company said it was "addressing the impact of the continuing evolution of the business environment".[23]Pirelli announced in June that it would serve as sole supplier for tires in the season.[24]

Pos Tire Seasons Starts Wins Only
supplier
WC
Drivers
WC
Constr.
3 Japan Bridgestone [25] 11 11
6 United StatesFirestone 49 11 3 3

Sports car and touring car racing[edit]

In the s and s, Bridgestone provided tires to the Le Mans sport prototypes of teams Nismo and TOM's, backed by Japanese automobile manufacturers Nissan and Toyota respectively. In the early s, Bridgestone expanded to Mercedes-AMG, which entered the DTM and later Le Mans and the FIA GT Championship. The brand left international sports car racing in , but remains as one of the main suppliers in the Japanese Super GT championship.

Motorcycling[edit]

In , Bridgestone entered the Grand Prix motorcycle racing's main class MotoGP. From to , it was the exclusive tire supplier of the championship and reached the milestone of MotoGP victories in Nine-time World Champion Valentino Rossi was 'Bridgestone Tyre Adviser'[26] having won two MotoGP titles on Bridgestone tires in and

In May , Bridgestone announced they would leave Moto GP at the end of the season.[27]

Other sports[edit]

Bridgestone is the official tire of the National Football League, National Hockey League and the Olympic Games. In addition, it is the title sponsor of the NHL's flagship event, the Winter Classic outdoor game. In , Bridgestone acquired the naming rights to the home venue of the NHL's Nashville Predators calling it Bridgestone Arena. They are also the title sponsor of the Copa Libertadores, the top competition for South American club football. They were also the title sponsor for Copa Sudamericana from to

Diversified products[edit]

The predecessors of Bridgestone began making diversified products[28] in the s, soon after they started making tires. Today, Bridgestone diversified operations encompass automotive components, industrial products, polyurethane foam products, construction materials, parts and materials for electronic equipment, bicycles and sporting goods. Diversified business generates about one-fourth of total sales in the Bridgestone Group.

Automotive parts are an especially large line of business for Bridgestone in diversified operations. Bridgestone supplies automakers with vibration-isolating components, such as engine mounts. Bridgestone also supplies air springs for trucks, automobiles and train carriages. Bridgestone market aluminium wheels and other automotive accessories, too.

Industrial products[edit]

Bridgestone's industrial products span a vast range, including polyurethane foam for automotive seats and interiors, for bedding and furniture and for insulation and sealing in appliances and buildings; water hoses; marine hoses for loading and unloading oil tankers; specialty precision hose products, such as wire-blade hose for construction equipment and machine tools; conveyor belts; and rubber tracks for crawler tractors. Additionally, they make retreaded tires for aircraft. Their corporate headquarters for the Bridgestone Aircraft tire division is located in Miami in the United States.

The Bridgestone product line in construction and civil engineering materials is similarly broad. Bridgestone supply Multi-Rubber Bearings for installing in foundations to protect buildings from earthquakes, inflatable rubber dams for managing waterways (no longer manufactured – ), marine fenders for protecting wharves, additives for pavement, waterproofing sheet, rubberized ceiling and roofing materials, panel tanks for storing water, bath fixtures and residential flooring, air and water systems.

Bridgestone's line of products for electronic equipment includes precision rollers for office machines and functional films for solar cells and plasma displays. In sporting goods, Bridgestone market golf balls and clubs and tennis balls and rackets. Bridgestone's line of bicycles is Japan's most extensive – see above information re. Anchor Cycles.

Bridgestone Commercial Services Group (Bandag)[edit]

On 5 December , Bridgestone Americas and Bandag Inc. announced a merger agreement whereby Bridgestone would acquire Muscatine, Iowa-based Bandag, Inc., a leading truck tire re-treader that was founded in and had over franchised dealers worldwide at the time. In announcing the merger, Bridgestone's president in Tokyo explained:

Higher fuel prices are prompting customers to cut costs [by using retreads]. It takes time and costs to develop this size of business. We were able to get that all at once.

The transaction was valued at approximately US$&#;billion.[29] On 31 May , the agreement was consummated and Bridgestone Americas acquired the outstanding shares of Bandag stock for US$ per share. The unit was renamed Bridgestone Bandag, LLC and Saul Solomon was appointed to the position of chairman, CEO and President. Previously, Solomon served as Vice President and General Counsel of BSAH. In the four years following the acquisition, Bandag's headquarters remained in Muscatine, although some processes and functions were consolidated and/or transferred to other facilities. In November , corporate headquarters were moved to Nashville. In May , the unit was renamed Bridgestone Commercial Services Group, eliminating the name "Bandag."

Bicycles[edit]

The Bridgestone Cycle Co Ltd[30] originated in It offers bicycles under its own brand and under the Anchor brand.[31]

At one time, Bridgestone marketed bicycles under the name Kabuki.[32]

The U.S. marketing director of the Bicycle division, Grant Petersen, developed a reputation for resisting popular trends in the bicycle industry and instead followed his own personal philosophy of building dependable and comfortable bicycles. Peterson applied this approach to Rivendell Bicycle Works after Bridgestone stopped marketing bicycles in the U.S.[33]

The company was an innovator in the nascent mountain bike scene, designing mountain bikes with shorter chain-stays and steeper frame angles than then popular. This made it more nimble and a better climber.

Until , Bridgestone models were numbered in multiples of , with the higher numbers indicating a higher end bike. The entry level road bike in , for example, may have been the Bridgestone , while the Bridgestone would have been a competition level race bike. Beginning in there was a change, with model designations consisting of two letters followed by a numeral. The letters indicated the type of bike, and the number indicated the position in the product lineup. The numbering was also reversed, with the smaller numbers indicating a higher position in the product line. For example, the RB-1 would have been the top of the line road bike, followed by the RB-2, RB-3, etc.[34]

Anchor brand bicycle in a Japanese store

Bridgestone is currently building frames in Japan for keirin track racing under Nihon Jitensha Shinkokai approved standards. It is currently producing non-NJS frames for the Japanese market as well.

In Japan, it is known as a manufacturer of utility, mountain and (under the brand name Anchor) road racing bikes.

Bridgestone has also collaborated with Dr. Alex Moulton to produce the Bridgestone Moulton Bicycle and marketed its own folding bicycle, the Bridgestone Picnica.

Bridgestone also released a range of BMX Bicycles in – known as the MKI & MKII.

Motorcycles[edit]

Main article: Bridgestone (motorcycle)

Bridgestone motorcycles were a division of the company that produced mopeds and motorcycles from to Initially producing power assisted bicycles, the division moved on to producing mopeds and then motorcycles. The motorcycles were technologically advanced and powered by two-stroke engines. The high technical specification resulted in the machines being more expensive compared to other manufacturers models. Production was stopped in to protect the supply of tires to other manufacturers.[35][36]

Bridgestone Aircraft Tire[edit]

Bridgestone Aircraft Tire (USA) is a manufacturer of aircraft tires as well as retread servicing. Bridgestone America's Holdings announced in May that it would be moving its Miami, Florida aviation operation to its new ,square-foot (15,&#;m2) facility located in Mayodan, North Carolina, this move is expected to be completed by mid and will create approximately 95 new jobs. CEO and President of Bridgestone Aircraft Tire (USA) Joe Rayna is quoted as saying; "This move allows us to continue to prepare for a changing market, both in demand and in product mix, New modern aircraft, such as the Boeing Dreamliner and Airbus A, arrive fitted with new Bridgestone technology aircraft tires, and this new facility will complement that technology".[37] Bridgestone Aircraft Tire (USA) has been a major supplier of aircraft tires and retreads to the aircraft industry for over 70 years and has sister aviation facilities in Tokyo, Hong Kong and Belgium.

Golf products[edit]

Main article: Bridgestone Golf

Bridgestone Golf is a division of Bridgestone,[38] and is the brand name under which Bridgestone's Golfing Products are marketed. Bridgestone has been producing golf-related products since The Golf division of Bridgestone currently produces both clubs, balls and accessories.[39] Along with technical developments in tire technology came breakthroughs in golf ball technology[citation needed] that have led Bridgestone to be the number one golf ball producer in Japan.

Design and production of golf clubs followed in

Bridgestone has global coverage of its golfing products with major divisions in USA (Bridgestone Golf USA),[40] Australia (Bridgestone Golf Australia)[41] and Korea (Sokio Corporation).[42]

Dolphin artificial caudal fin[edit]

In , the caudal fin of Fuji, a Bottlenose dolphin bred at the Okichan Theater of Okinawa Churaumi Aquarium, was necrotic, necessitating the removal of 75% of the fin which made swimming impossible. The Okinawa Churaumi Aquarium started a project to develop the world's first artificial dolphin caudal fin in cooperation with Bridgestone to replace Fuzi's fin.[43][44][45] In the early days, the artificial caudal fin could not be installed well because it could not withstand the swimming of dolphins, but aquariums made improvements and succeeded in installing the artificial caudal fin of the dolphin.[46]

In , it was also installed in Pacific white-sided dolphin named Lanan, who was bred in Notojima Aquarium, and succeeded in installing the second artificial caudal fin in the world.[47]

Bridgestone e-Reporter[edit]

Bridgestone e-reporter is a pan-European competition for aspiring young sports journalists, open to all students aged 18–30, who are in full-time education.

Now in its fifth year, Bridgestone e-reporter[48] continues to provide up-and-coming writers with first hand experience, interviewing GP2 drivers and issuing race reports from a European GP2 race weekend.

The competition was officially launched on 1 February with the deadline for entries at GMT on 31 March As of , Bridgestone has not held further editions of the eReporter competition. However it may return in a different form in the future.

Bridgestone was the sole tire supplier for the GP2 series, an open-wheeled racing championship that is widely regarded as the feeder series for Formula One.

Controversies[edit]

In , Bridgestone ran an advert during the Super Bowl XLII showing a car-driver avoiding several hazards while driving at night, including threatening to run down Richard Simmons, who was embodying a homophobic sissy stereotype, with Ad Age's critic Bob Garfield describing the advert as "grounded in homophobia".[49][50]

In February Bridgestone agreed to a $&#;million fine imposed by the United States Department of Justice for price fixing and bid rigging in the automotive parts industry. The company said it regretted the actions that led to the plea deal and said it would take disciplinary action against certain employees.[51]

See also[edit]

References[edit]

  1. ^ abcde"Sales and Income &#; Investor Relations". Bridgestone Corporation.
  2. ^"10 Largest Tire Manufacturers". Verified Market Research. 20 May Retrieved 2 August
  3. ^"The Largest Tire Manufacturers in the World (New)". casinoextra.fr. 8 September Retrieved 2 August
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  6. ^"The World's 15 Largest Tire Manufacturers by Revenue

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  43. ^"A new beginning for Fuji the dolphin". 15 September Retrieved 29 April
  44. ^"Fuji, the Bionic Dolphin With the Artificial Fin (video)". 26 December Retrieved 29 April
  45. ^"Fuji The Dolphin's Rubber Tail". 14 December Retrieved 29 April
  46. ^内田詮三 (). 沖縄美ら海水族館が日本一になった理由. 光文社新書.
  47. ^"イルカの人工尾びれを当社ゴム技術により製作".
  48. ^"News &#; Bridgestone". Bridgestone Global Website.
  49. ^Wilke, Michael (13 February ). "Commercial Closet: Super Bowl XLII Advertisers Play to Stereotypes and Homophobia". Windy City Times. Retrieved 16 April
  50. ^"Monday morning quarterback for the commercials". The Washington Times. 5 February Retrieved 16 April
  51. ^"US fines Bridgestone $mn for price fixing". The Japan News. Archived from the original on 14 February Retrieved 4 November

External links[edit]

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PASADENA, Calif. (December 22, ) – The Rose Bowl Institute announced today the awarding of four scholarships as part of its Rose Bowl Sportsmanship Initiative (ROSI) and its Women’s Empowerment Symposium, which was held virtually for free over a three-day period. The four ROSI Scholars are Elisa Jimenez of the University of California, San Diego, Claire Killeen of La Costa Canyon High School in Carlsbad, CA, Sydney Spencer of University High School in Irvine, CA and Stephanie Tian of the University of Pennsylvania.

Each scholar receives a $2, scholarship from the Rose Bowl Institute to continue their schooling, made possible by a community donor to the Rose Bowl Institute program. The awards are in recognition of their essays on how an act of sportsmanship changed their lives and how a speaker at the Rose Bowl Institute’s Women’s Empowerment Symposium impacted them. Out of 1, registered Symposium attendees, entered the competition for the scholarships, from which these four ROSI Scholars were selected.

“The essays displayed outstanding character and maturity from each entrant. The winners were able to relate presentations at the symposium and personal acts of sportsmanship to their lives as young sportspeople, leaders, and ultimately citizens of their communities,” said Rose Bowl Institute president Charlie Firestone. “Frankly, we were blown away by the quality of the submissions.”

The contest asked each entrant which speaker at the symposium they gained the most impact from and why, and secondly, how a moment of sportsmanship changed their perspective on their responsibilities to society. “It was very difficult to choose winners,” said Lauren Hall, the Rose Bowl Institute’s Director of Programs, and organizer of the symposium. “But what really impressed us was the commitment and ethics that these young women experienced from their sportsmanship moments.”

Speakers at the event included actress and activist Sophia Bush, former Secretary of State Madeleine Albright, women’s soccer stars from the World Cup Champion Women’s Team Brandi Chastain and Julie Foudy, and many other athletes, executives, and women leaders. “The Rose Bowl Stadium’s history is special not just because of our local community, but communities around the globe,” said Rose Bowl chief development officer Dedan Brozino. “With attendees to the symposium from 33 states and 7 countries, we are thankful for our donors that supported these scholarship winners and those that will have an opportunity to participate in future programs.”

The Rose Bowl Institute’s mission is to “champion sportsmanship and leverage the power of sports to unite people everywhere.” Its three pillars, sportsmanship, leadership and citizenship were reflected in the speakers and sessions of the Women’s Empowerment Symposium held online over three days in September. The symposium was the second in an annual series. For more information, please email rosebowlinstitute@casinoextra.fr or visit casinoextra.fr

Rose Bowl Institute Advisory Board
o Maurice Ashley – International Grandmaster; inductee of US Chess Hall of Fame; founder of Harlem Chess Center; author and commentator. (New York, NY)

o Tim Brant – year broadcast veteran; Broadcaster of the Year; former broadcast partner of Keith Jackson. (Chevy Chase, MD)

o John Canning, Jr. – founder and chairman, Madison Dearborn Partners; board member and part owner, Milwaukee Brewers; Life Trustee, Northwestern University; former Chairman, Federal Reserve Bank of Chicago. (Chicago, IL)

o Brandi Chastain – 2x FIFA Women&#;s World Cup champion; 2x Olympic gold-medalist; coach, and sports broadcaster. (San Jose, CA)

o Kevin Clifford – retired Chairman and CEO of American Funds Group; Board Member of College Football Hall of Fame and United States Olympic and Paralympic Foundation. (Los Angeles, CA)

o Baron Davis – 2x NBA All-Star, 2x NBA steals leader; UCLA Athletics Hall of Fame and All- American; Gatorade Player of the Year, ; founder and president, Baron Davis Enterprises, Black Santa Company, 5 Balloons Interactive; TNT commentator; actor; producer. (Los Angeles, CA)

o Eric Dickerson – Pro Football Hall of Famer; NFL Outstanding Player, ; NFL Rushing Yards record-holder; 6x Pro Bowl Selection; L.A. Rams Retired Number 29; NFL All Year Anniversary Team and NFL ’s All Decade Team; Consensus All American at SMU; College Football Hall of Fame Inductee (Los Angeles, CA)

o Ann Meyers Drysdale – UCLA basketball star, first female sports scholarship recipient at UCLA, Basketball Hall of Famer, broadcaster, and sports executive; considered one of the top five female athletes of all time (Huntington Beach, CA)

o Tom Farrey – Executive Director of the Aspen Institute Sports and Society Program; author of Game On: The All-American Race to Make Champions of our Children; former writer for ESPN (San Clemente, CA)

o Julie Foudy – former captain of the U.S. Women’s National Team with a year career from ; won two FIFA Women’s World Cup titles and three Olympic medals; member of the National Soccer Hall of Fame; four-time All-American at Stanford; commentator for ESPN Soccer and ESPNw. (Orange County, CA)

o Dan Fouts – years as quarterback for the San Diego Chargers, Pro Football Hall of Fame; AFL Most Valuable Player (AP); broadcast analyst. (Sisters, Oregon)

o Lauren Gibbs – 2x Olympic Medalist (bobsled); public speaker; team captain and All-Ivy volleyball player at Brown University. (Denver, CO)

o Robin Harris &#; Executive Director of the Ivy League Council of Presidents. (Princeton, NJ)

o Henry Hernandez – President, Inter-Con Security Systems; Board Member, Rose Bowl Legacy Foundation; college athlete. (Pasadena, CA)

o Martin Jarmond – Athletic Director, UCLA; former assistant and deputy AD at Ohio State and assistant AD at Michigan State; captain of UNC Wilmington basketball team.

o Cobi Jones – 3x World Cup participant; Olympian; National Soccer Hall of Fame Inductee; first jersey retired in MLS history; all-time leader for Team USA in caps; analyst for Fox Sports and the LA Galaxy’s analyst for Spectrum Sportsnet. (Los Angeles, CA)

o Stan Kasten – President of the Los Angeles Dodgers; former president of the Washington Nationals, Atlanta Braves, Atlanta Thrashers, and Atlanta Hawks. Los Angeles Sports Council Executive of the Year, (Los Angeles, CA)

o Billie Jean King – Sports icon and equality champion. (New York, NY)

o Valorie Kondos Field – coach of UCLA gymnastics team from , 7x National Champions; 15x Pac Champions; Pac Coach of the Century; 4x NACGC/W Coach of the Year; 4x Pac Coach of the Year; third-most winning NCAA gymnastics coach. Author, Life is Short, Don’t Wait to Dance () (Fayetteville, AK)

o Angela LaChica – President and CEO, LaChica Sports. (San Diego, CA)

o Ronnie Lott – Pro Football and College Football Hall of Famer; 4x Super Bowl Champion; 10x NFL Pro-Bowl; NFL 75 th & th Anniversary Teams; 2x Rose Bowl Game Champion; consensus All American. (Bay Area, CA)

o Kevin Martinez – ESPN Vice President, Corporate Citizenship, overseeing ESPN’s sponsorship of the Special Olympics and collaboration with the V Foundation. Formerly, VP, corporate social responsibility with KPMG, and president of the Home Depot Foundation.

o Misty May-Treanor – 3x Olympic Gold Medalist in Beach Volleyball; Volleyball Hall of Famer; NCAA National Champion and Outstanding Player; Outstanding Collegiate Woman Athlete of the Year, ; AVP MVP; co-chair, President’s Council on Sports, Fitness and Nutrition (Orange County, CA)

o Patrick McCaskey – Vice President, Board Member and part owner, Chicago Bears. Chairman of Sports Faith International; author. (Lake Forest, IL)

o Jessica Mendoza – ESPN analyst; first woman to serve as a baseball analyst for nationally- televised MLB games; Olympic Gold and Silver Medalist; USA Softball Athlete of the Year, ; member of the National Softball Hall of Fame; 4x All-American at Stanford (Bend, OR)

o Anthony Munoz – Pro Football Hall of Famer; 11x NFL Pro-Bowl; NFL 75 th & th Anniversary Teams; Bart Starr Award (); 4x Lineman of the Year; Collegiate National Champion (USC) in football and baseball. (Mason, OH)

o Katelyn Ohashi – former UCLA gymnast, winner of the ESPYs for “best viral sports moment” and “best play” of for her perfect 10 performance; 6x All-American; junior national champion and the winner of the American Cup. (Seattle, WA)

o Luis Patino – President, General Manager, Univision Los Angeles Local Media; Sr. Vice President, Univision Television Group (Pasadena, CA)

o Larry Paul – Managing Principal of Laurel Crown Partners; minority owner of the Pittsburgh Steelers; member of the Pro Football Hall of Fame Advisory Board (Los Angeles, CA)

o Martha Saucedo – Chief External Affairs Officer, AEG; board member, Central City Association of Los Angeles (Los Angeles, CA)

o John Sciarra– Rose Bowl Game MVP for UCLA; played for Philadelphia Eagles in the NFL and in the Canadian Football League; business entrepreneur (Newport Beach, CA)

o Mark Shuster&#; President and CEO, Shuster Financial Group; founding donor, Rose Bowl Institute (Pasadena, CA)

o Janet Marie Smith – Senior Vice President, Planning and Development, Los Angeles Dodgers; architect and urban planner responsible for planning and oversight of Rose Bowl, Dodger Stadium and Fenway Park renovations, and creating Oriole Park at Camden Yards; , Prof. of Architecture at Yale. (Baltimore, MD)

o Bob Sutcliffe &#; venture lawyer, business advisor, and Managing Director of Craftsman Capital Advisors LLC. Authored the original concept and vision memo for creation of the Rose Bowl Institute. (Pasadena, CA)

o Matthew Sign – Chief Operating Officer, National Football Foundation. (Fort Worth, TX)

o Maria Taylor – ESPN host and reporter; host, NBA Countdown; former college athlete. (Atlanta, GA)

o Julie Uhrman – Founder and President, Angel City Football Club of the National Women’s Soccer League; founder and CEO of OUYA, an Android-based game console company; named one of the Most Creative People in Business by Fast Company and one of the Creative 50 by Ad Age. (Santa Monica, CA)

o Dick Vermeil –Super Bowl winning coach; former NFL coach of the Eagles, Rams and Chiefs; coached UCLA to the Rose Bowl Game victory in an upset of Ohio State. (Doylestown, PA)

o Daniel Villanueva, Jr. – founding president of the Los Angeles Galaxy; founding partner of RC/Fortis; co-founder of Moya, Villanueva & Associates, and principal in other businesses. (Castle Rock, CO)

o J.C. Watts – President of Black News Channel, former U.S. Congressman (R-OK) (); gridiron star as a quarterback at the University of Oklahoma; first African American elected to statewide office in Oklahoma. (Eufaula, OK)

o Dr. Jen Welter –1st female coach in the NFL; 1st female running back in men&#;s pro football; year women’s football veteran; 2x Olympic Gold Medalist, 4x World Champion, IFAF Women’s Football; head coach of Team Australia, IFAF; founder of Gridiron Girls and co- founder of Critter Fitter. (Los Angeles, CA)

o Jason Whitlock – Sports journalist and media personality with Outkick the Coverage; sportswriter for the Kansas City Star from before stops at ESPN and Fox Sports. (Los Angeles, CA and Nashville, TN)

o Marcellus Wiley – Host of ‘Speak for Yourself’, retired NFL All-Pro, Ivy League Hall of Fame (Columbia University), Author of the book, Never Shut Up. (Los Angeles, CA)

o Vince Young – 2x Rose Bowl Game MVP, Heisman Trophy Runner-Up, National Champion, University of Texas; former NFL All-Pro Player and College Football Hall of Famer. (Austin, TX)

About the Rose Bowl Institute
Launched in August , the Rose Bowl Institute is an arm of the Rose Bowl Legacy Foundation. Its mission is to champion sportsmanship and leverage the power of sports to unite people everywhere. Through educational programs and dialogues, the Institute encourages, empowers and inspires positive acts of sportsmanship, leadership and citizenship.

About the Rose Bowl Legacy Foundation

Formed in , the Rose Bowl Legacy Foundation is a (c)3, tax-exempt organization whose primary goal is to financially ensure the protection, preservation and enhancement of the future of the Stadium as a National Historic Landmark. The Foundation has established funding for key capital improvement initiatives, educational programming and heritage protection due to the generosity of supporters from around the world who are invested in its premier future.


About the Rose Bowl Stadium
The Rose Bowl Stadium is the proud home of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Taylor Swift and U2, international and Premier League soccer matches and the World’s Largest Flea Market. A National Historic Landmark built in and known around the world, the Rose Bowl Stadium has earned its world-class reputation by hosting five NFL Super Bowl games, the Olympic Soccer matches, the Men’s World Cup, the Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game.

Источник: [casinoextra.fr]

List of Super Bowl commercials

Product Type Product/ Title Plot/Notes Beer Bud Light
"Elevator" A man tries to hold the elevator by putting his arm in the door. The bad news is that he has a six-pack of bud Light in his hand, which the others in the elevator steal. Bud Light
"Cat" A woman tells her boyfriend that her cat doesn't like anyone who takes her Bud Light. He ignores her by reaching for a Bud Light. That is, until the cat turns out to be a tiger. Budweiser
"Photo Shoot" Louie and Frankie document a scandal which focuses on a summer photo shoot where the ferret posed nude. Budweiser
"Which Game?" In a continuation of their "Whassup?" ad campaign, three men at a bar are on the phone with a guy ("Dookie") allegedly watching the game. Their question: "Whassup?" Budweiser
"Rex's Motivation" A dog s not crying in a movie scene, so the director tells the dog to think back to his worst day. The dog's worst day was jumping over a hedge to chase a Budweiser truck, only to ram head first into the side of a lawn care truck. The dog then gives the howl of his life. Candy M&M's
"Sexy Girl" Men and women are all impressed by a green M&M walking down the street. Car Oldsmobile
"In Cars" In what first appears to be an ad for the Gap, a group of teenagers sing the Gary Numan song "Cars" before an Oldsmobile Alero drives into the screen. Credit card Visa
"Swimmers" The announcer decide to take a break from commercialization and focuses on the Olympic Games with female swimmers swimming. They then spelled out "VISA", and the announcer ends their break, and says that Visa is the official card of the Olympic Games. Film GladiatorTV promo. Mission to MarsTitan A.E.Mail FedEx
"Combat Rangers" Combat Rangers action figures are all wearing dresses. The toy makers found that the wrong shipping company got the wrong dresses in China. FedEx
"The Lollipop Guild" While greeting Dorothy, the Lollipop Guild lose their high voices. A FedEx truck delivers three balloons to the group, they inhale the helium, and continue the greeting. Soft Drink Mountain Dew
"Mock Opera" Spoof of Bohemian Rhapsody, both the song and video. TV Oxygen
"Baby Girl Power" At a maternity ward, a pink cap for a baby girl is found on the floor. Soon, all the babies take off their caps, signifying they should not be categorized. Website casinoextra.fr
"I Need a Car" A man stands in a vast, featureless white room. He says, "I need a car." Countless cars zoom past him, which are narrowed down based on his choices. casinoextra.fr[12]
"Untitled" In a completely silent TV spot, a bunch of random questions appear on the screen, such as "who keeps the coin after the coin toss?" and "where do Buffalo wings come from?" Then it ends with casinoextra.fr logo with tagline "what's on your mind?"[13]casinoextra.fr
"Mike and Mike" To get opinions on casinoextra.fr, we watch interviews with the creators' mother, college buddy, nephew, and uncle. ecom
"Charity" An accountant asks a client if he gave anything to charity. The man exclaims that he gave a mint to "charity", who turns out to be a woman. EDS
"Cat Herders" We take a look at the tough and drama-filled job of being a cat herder.
Director: John O'Hagan. casinoextra.fr
"Bathroom" A man washes his hands and receives money for it. He sneezes and the same thing happens. E*Trade
"Wasted 2 Million" Two men and a monkey dance to "La Cucharacha". Then, the screen makes fun of the money being spent by websites on Super Bowl ads by saying: "Well, we just wasted two million bucks."[5]E*Trade
"Out the Wazoo" A man is rushed to the ER. Doctors discover that he has money "coming out the wazoo". E*Trade
"Basketball Prodigy" A young man scores the winning goal in a basketball game. His coach tells him that he's a natural. The player then declares that he wants to dance for a career. casinoextra.fr
"Time Saving Tips" A man who owns his own business is shown shredding paper. A voice asks if he really has time for this. The man realizes he can throw the papers into his backyard and shred them by mowing his lawn. The voice congratulates him and suggests that he use casinoextra.fr to buy postage. casinoextra.fr
"Negotiations" Two businessmen negotiate with a giant, light-up mouse-pointer hand. The hand mocks the first businessman's suggestions, noting that "A startup in Frisco made a mockery of your signing bonus." The businessman tells the hand "I don't like you." Kforce
"Looking for a Job" A man leads someone through the red-light district of a city. After walking through a door marked "JOBS", he falls down a chute into a desert. Images of casinoextra.fr at work are then shown. casinoextra.fr
"Tornado" Two men set up lawn chairs and watch an incoming tornado. They discuss one man's recent trip to Barbados as the tornado sucks the other man away at the last minute. casinoextra.fr
"The Worst Commercial" On yellow paper in typing while "Chopsticks" is played on piano, a message says: "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight. Introducing casinoextra.fr We send highly personalized emails on topics you ask for. Free. No junk. How can we do all this with million members? We're information experts (geeks). But we don't know diddly about making ads." MicroStrategy
"Fraud" A voice over a cell phone helps a man to reschedule a flight. When he tries to pay for it with a credit card, the voice alerts police that the man is impersonating the real cardholder. MicroStrategy
"Stock Alert" A woman in an airport uses her mobile device to trade stocks. casinoextra.fr
"The Road Less Travelled" A woman stands on a street corner in a city. Various people walking past her recite "The Road Not Taken" by Robert Frost. casinoextra.fr
"Paper Monster" A man sits in a room with papers scattered everywhere. The papers gather into the shape of a monster and assault him. He survives by opening his laptop, which sucks the paper monster inside of it. Netpliance
"Webhead" Various images of people wearing glasses with tape across the middle are shown. A voice asks what would happen if everyone could access the internet without a computer. casinoextra.fr
"Invites" Soon-to-be-married brides fight with each other at a wedding invitation store. casinoextra.fr
"If You Leave Me Now" When pets are left home, the casinoextra.fr sockpuppet sings the Chicago song "If You Leave Me Now". WebMD
"Ali" A close-up video of Muhammad Ali shadowboxing is shown. On-screen text makes obscure references to circumventing the healthcare system.
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Madonna To Perform February 5 During The Bridgestone Super Bowl XLVI Halftime Show On NBC

MADONNA, a multi Grammy Award-winning Universal Records recording artist, will perform in the BRIDGESTONE SUPER BOWL XLVI HALFTIME SHOW on NBC at Lucas Oil Stadium in Indianapolis on Sunday, February 5, the NFL and NBC announced during last night’s Sunday Night Football game between the New Orleans Saints and Detroit Lions.  Madonna’s performance will be imagined by CIRQUE DU SOLEIL and JAMIE KING.

The Bridgestone Super Bowl halftime show is the most-watched musical event of the year. More than million viewers in the U.S. watched last year’s show.  The Super Bowl and halftime show will be broadcast worldwide.

Madonna joins an esteemed list of recent halftime acts that includes The Black Eyed Peas, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.

A world class entertainer, singer, songwriter, producer, director and video visionary, Madonna has sold more than million records in the course of her three decade career as The Material Girl.  She is a Rock & Roll Hall of Fame Inductee and the most successful female touring act in history.  Madonna is currently in the recording studio working on a new album scheduled to be released next year.  Her new film W.E. which she directed, wrote and produced is opening in a limited one week release December 9 in Los Angeles and will open nationally on February 3, two days prior to Super Bowl XLVI.

Madonna has partnered with a creative team from Cirque du Soleil, Jamie King, and multimedia artists from Moment Factory, to create a signature performance for the BRIDGESTONE SUPER BOWL XLVI HALFTIME SHOW.

This year marks the fifth time Bridgestone Americas has sponsored the Super Bowl halftime show.  The tire company's new brand campaign, fittingly titled "Time to Perform," will debut during the game. 

The BRIDGESTONE SUPER BOWL XLVI HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER and directed by HAMISH HAMILTON.

Источник: [casinoextra.fr]

List of Super Bowl commercials

Product Type Product/ Title Plot/Notes Beer Bud Light
"Elevator" A man tries to hold the elevator by putting his arm in the door. The bad news is that he has a six-pack of bud Light in his hand, which the others in the elevator steal. Bud Light
"Cat" A woman tells her boyfriend that her cat doesn't like anyone who takes her Bud Light. He ignores her by reaching for a Bud Light. That is, until the cat turns out to be a tiger. Budweiser
"Photo Shoot" Louie and Frankie document a scandal which focuses on a summer photo shoot where the ferret posed nude. Budweiser
"Which Game?" In a continuation of their "Whassup?" ad campaign, three men at a bar are on the phone with a guy ("Dookie") allegedly watching the game. Their question: "Whassup?" Budweiser
"Rex's Motivation" A dog s not crying in a movie scene, so the director tells the dog to think back to his worst day. The dog's worst day was jumping over a hedge to chase a Budweiser truck, only to ram head first into the side of a lawn care truck. The dog then gives the howl of his life. Candy M&M's
"Sexy Girl" Men and women are all impressed by a green M&M walking down the street, firestone super bowl commercial 2011. Car Oldsmobile
"In Cars" In what first appears to be an ad for the Gap, a group of teenagers sing the Gary Numan song "Cars" before an Oldsmobile Alero drives into the screen. Credit card Visa
"Swimmers" The announcer decide to take a break from commercialization and focuses on the Olympic Games with female swimmers swimming. They then spelled out "VISA", and the announcer ends their break, and says that Visa is the official card of the Olympic Games. Film GladiatorTV promo. Mission to MarsTitan A.E.Mail firestone super bowl commercial 2011 Rangers" Combat Rangers action figures are all wearing dresses. The toy makers found that the wrong shipping company got the wrong dresses in China. FedEx
"The Lollipop Guild" While greeting Dorothy, the Lollipop Guild lose their high voices. A FedEx truck delivers three balloons to the group, they inhale the helium, and continue the greeting, firestone super bowl commercial 2011. Soft Drink Mountain Dew
"Mock Opera" Spoof of Bohemian Rhapsody, both the song and video. TV Oxygen
"Baby Girl Power" At a maternity ward, a pink cap for a baby girl is found on the floor. Soon, all the babies take off their caps, signifying they should not be categorized. Website casinoextra.fr
"I Need a Car" A man stands in a vast, featureless white room. He says, "I need a car." Countless cars zoom past him, which are narrowed down based on his choices. casinoextra.fr[12]
"Untitled" In a completely silent TV spot, a bunch of random questions appear on the screen, such as "who keeps the coin after the coin toss?" and "where do Buffalo wings come from?" Then it ends with casinoextra.fr logo with tagline "what's on your mind?"[13]casinoextra.fr
"Mike and Mike" To get opinions on casinoextra.fr, we watch interviews with the creators' mother, college buddy, nephew, and uncle. ecom
"Charity" An accountant asks a client if he gave anything to charity. The man exclaims that he gave a mint to "charity", who turns out to be a woman. EDS
"Cat Herders" We take a look at the tough and drama-filled job of being a cat herder.
Director: John O'Hagan. casinoextra.fr
"Bathroom" A man washes his hands and receives money for it. He sneezes and the same thing happens. E*Trade
"Wasted 2 Million" Two men and a monkey dance to "La Cucharacha". Then, the screen makes fun of the money being spent by websites on Super Bowl ads by saying: "Well, we just wasted two million bucks."[5]E*Trade
"Out the Wazoo" A man is rushed to the ER. Doctors discover that he has money "coming out the wazoo". E*Trade
"Basketball Prodigy" A young man scores the winning goal in a basketball game. His coach tells him that he's a natural. The player then declares that he wants to dance for a career. casinoextra.fr
"Time Saving Tips" A man who owns his own business is shown shredding paper. A voice asks if he really has time for this. The man realizes he can throw the papers into his backyard and shred them by mowing his lawn. The voice congratulates him and suggests that he use casinoextra.fr to buy postage. casinoextra.fr
"Negotiations" Two businessmen negotiate with a giant, light-up mouse-pointer hand. The hand mocks the first businessman's suggestions, noting that "A startup in Frisco made a mockery of your signing bonus." The businessman tells the hand "I don't like you." Kforce
"Looking for a Job" A man leads someone through the red-light district of a city. After walking through a door marked "JOBS", he falls down a chute into a desert. Images of casinoextra.fr at work are then shown. casinoextra.fr
"Tornado" Two men set up lawn chairs and watch an incoming tornado. They discuss one man's recent trip to Barbados as the tornado sucks the other man away at the last minute. casinoextra.fr
"The Worst Commercial" On yellow paper in typing while "Chopsticks" is played on piano, a message says: "This is the worst commercial on the Super Bowl. But it might be the best thing you firestone super bowl commercial 2011 tonight. Introducing casinoextra.fr We send highly personalized emails on topics you ask for. Free. No junk. How can we do all this with million members? We're information experts (geeks). But we don't know diddly about making ads." MicroStrategy
"Fraud" A voice over a cell phone helps a man to reschedule a flight. When he tries to pay for it with a credit card, the voice alerts police that the man is impersonating the real cardholder. MicroStrategy
"Stock Alert" A woman in an airport uses her mobile device to trade stocks. casinoextra.fr
"The Road Less Travelled" A woman stands on a street corner in a city. Various people walking past her recite "The Road Not Taken" by Robert Frost. casinoextra.fr
"Paper Monster" A man sits in a room with papers scattered everywhere, firestone super bowl commercial 2011. The papers gather into the shape of a monster and assault him. He survives by opening his laptop, which sucks the paper monster inside of it. Netpliance
"Webhead" Various images of people wearing glasses with tape across the middle are shown. A voice asks what would happen if everyone could access the internet without a computer. casinoextra.fr
"Invites" Soon-to-be-married brides fight with each other at a wedding invitation store. casinoextra.fr
"If You Leave Me Now" When pets are left home, the casinoextra.fr air dart gun sings the Chicago song "If You Leave Me Now". WebMD
"Ali" A close-up video of Muhammad Ali shadowboxing is shown. On-screen text makes obscure references to circumventing the firestone super bowl commercial 2011 system.
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Bridgestone

Japanese auto and truck parts manufacturer

Bridgestone Corporation (株式会社ブリヂストン, Kabushiki gaisha Burijisuton) is a Japanese multinational rubon vitebsk basketball and truck parts manufacturer founded in by Shojiro Ishibashi (石橋正二郎, firestone super bowl commercial 2011, Ishibashi Shōjirō) in the city of Kurume, firestone super bowl commercial 2011, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of ishibashi, meaning "stone bridge" in Japanese.

As ofBridgestone/Firestone is the largest manufacturer of tires in the world. Followed by: Michelin (France), Goodyear (United States), firestone super bowl commercial 2011, MRF (India), Continental (Germany) and Pirelli (Italy).[2][3][4][5][6][7]

Bridgestone Group had production facilities in 24 countries as of July

History[edit]

Origins[edit]

The history of Bridgestone America dates back to the two separate companies that merged to form Bridgestone Tire company. The first one is Firestone Tire & Rubber Company, that was firestone super bowl commercial 2011 in August by Harvey Firestone and was headquartered in Akron, Ohio. The second one is the Bridgestone Tire Company, firestone super bowl commercial 2011, Ltd., founded in by Shojiro Ishibashi in Japan.[8] The first Bridgestone tire was firestone super bowl commercial 2011 on 9 Aprilby the Japanese "Tabi" Socks Tire Division (actually made jika-tabi). One year later on 1 Marchthe founder, Shojiro Ishibashi, made the "Tabi" Socks Tire Division independent and established the Bridgestone Tire Co., Ltd.[8] in the city of Kurume, Fukuoka Prefecture. "Bridgestone" was named after the name of the founder, Shojiro Ishibashi (Ishi = Stone, Bashi = Bridge).[9]

Foregoing dependence on European and North American technology, the Bridgestone Tire Co., Ltd. set its eyes on manufacturing tires based largely on Japanese technology. The fledgling company experienced many difficulties in the areas of technology, production, and sales in the early days. Eventually, improvements were achieved in quality and manufacturing processes which led to the business rapidly expanding in domestic and overseas markets.

Challenges during and after World War II[edit]

Wartime regulations were in effect throughout Japan during World War II, and tires also came under the jurisdiction of these regulations. This resulted in nearly all of the company's output being used to satisfy military demand. saw the end of armed conflict, but the company was devastated by the war. The Tokyo headquarters was destroyed during an aerial bombing raid, and all overseas assets were lost. The plants in Kurume and Yokohama escaped unscathed, and production was able to resume immediately after the war ended. Brushing aside the problems caused by a labour union strike that lasted for forty-six days, the foundations of the company were further reinforced after this.

After the war the company started making bicycles, with the Bridgestone Cycle Company being formed in [10] From the first complete powered bicycles were produced, with a 26cc engine. In the first 50cc Bridgestone motorcycles were manufactured, but the company's main income was from supplying tires to its rival motorcycle makers haswing manta ray fishing kayak as Honda, Suzuki and Yamaha and it was later decided to cease motorcycle manufacturing.[10]

Technological innovation[edit]

InBridgestone was the first company in Japan to begin selling rayon cord tires, firestone super bowl commercial 2011, and a five-year project to modernize production facilities was started. This year also saw another Bridgestone building opened in Kyōbashi, Tokyo, which contained the Bridgestone Museum. Sales surpassed ten billion yen inplacing Bridgestone at the top of the tire industry in Japan, and celebrations were held to commemorate the 25th anniversary of the company's foundation in Kurume.

The sale of nylon tires was started infirestone super bowl commercial 2011, and work forged ahead with the construction of the new Tokyo plant, which was opened inin order to cope with the fast-expanding market for motorization.

Radial tires and overseas expansion[edit]

The company issued stock shares and was listed on the stock exchange in A new system of administration was ushered in by Shojiro Ishibashi as the chairman, and Kanichiro Ishibashi as the president. As part of the transition across to administrative reform, the Deming Plan in honor of W. Edwards Deming, which involves overall quality control activities, was adopted, and the company was awarded the prestigious Deming Prize in [11] Also, additions were built onto the Tokyo plant in to house the new Technical Centre, and a progressive system of research and development was established. On the product front, saw the sale of the company's first ever radial tire, the RD

Bridgestone's first overseas plant since the end of the war was opened in Singapore inand production was also commenced in Thailand in The s for Bridgestone was an era of overseas expansion that also included the establishment of Bridgestone America firestone super bowl commercial 2011 the United States in to act as Bridgestone's USA representative sales branch.

At the start of the period of Japan's economic stagnation, brought about by the first oil shock, the company was placing even more emphasis on establishing its own technology for the manufacture of radial tires, and it was also at this time that further domestic plants were constructed and fitted out. Its Super Filler Radial was placed on the market inand in the company introduced the high-performance POTENZA radial tire, from an Italian word for power.[citation needed]

The company was actively engaged in overseas expansion activities at this time. In addition to starting up production in Indonesia and Iran init also invested in a Taiwan tire manufacturer and purchased a tire plant and a plant for diversified products in Australia in The founder, Shojiro Ishibashi, died on 11 September

On 1 Marchthe company celebrated its 50th anniversary. At the same time, the company initiated activities to strengthen its home base that supported overseas expansion strategy with the aim of being ranked as one of the world's top three manufacturers of rubber products. New production facilities were also established in Thailand, India, Poland, China, the United States and other countries. The company changed the name from Bridgestone Tire Co., Ltd. to Bridgestone Corporation in

Firestone purchase[edit]

Infirestone super bowl commercial 2011, Bridgestone purchased the Firestone Tire and Rubber Company of Akron, Ohio. Placing considerable financial and personnel resources into rebuilding Firestone after the purchase, Bridgestone achieved surplus annual profits for the year with BFE (Bridgestone Firestone Europe) and again in with BFS (Bridgestone Firestone USA). The Firestone Tire and Rubber Company and Bridgestone Tire Company Ltd. USA were amalgamated in and became "Bridgestone Firestone North American Holdings Ltd". The North American subsidiary of Bridgestone Corporation is now named Bridgestone Americas, Inc. The tire division is Bridgestone Americas Tire Operations, LLC. Bridgestone Americas opened a $&#;million technical center in Akron in

Bridgestone's global locations[edit]

Bridgestone has major manufacturing plants in schleich fence countries around the world. As of 1 AprilBridgestone has 47 tire plants, 29 tire-related plants, firestone super bowl commercial 2011, 19 raw materials plants, 89 diversified product plants, 4 technical centers, and 11 proving grounds globally.[12] Some of the major plants are located in:

Europe Americas Asia/Oceania Middle East/Africa
Belgium Argentina Australia South Africa
France Brazil China Cameroon (from )
Hungary Canada India Kenya (from )
Italy Costa Rica Indonesia
Poland Mexico Japan
Portugal United States Taiwan
Spain Venezuela Thailand
Turkey Colombia Vietnam
Belarus (from ) Bolivia (from ) Myanmar (from )
Estonia (from ) Puerto Rico (from ) South Korea (from )

Australia[edit]

Bridgestone Australia began as the SA Rubber Mills in In Bridgestone took over the Australian plants which were at that time operated by the Uniroyal Tyre Company. Bridgestone Australia[13] had a major manufacturing tire factory in Australia: located in Salisbury, South Australia (this plant was eventually decommissioned in April ). Bridgestone has State Offices in all states of Australia, and has a large number of retail outlets across the country, firestone super bowl commercial 2011.

In Bridgestone Australia Ltd. purchased the BANDAG Retreading plant and its operations in Australia. Bandag Manufacturing Pty Limited[14] has 35 franchised dealers across Australia, New Zealand, Fiji, Papua New Guinea and Nouméa. Bandag Manufacturing Pty Limited is a wholly owned subsidiary orangewood christian school football Bridgestone Australia Limited, and operates under license to Bandag Incorporated.[15] In Bridgestone purchased Bandag Incorporated, which is now a subsidiary of Bridgestone Corporation.

From the purchase inthe Australian operations of Bridgestone have been run as a publicly listed company on the Australian Stock exchange. Bridgestone Corporation has maintained a majority share holding. As of mid the Australian operation was delisted from the Australian Stock exchange and became a solely owned Division of Bridgestone Corporation (pending minority shareholder approval as per Australian Corporate Law).

Following the cancellation on Friday, 11 Mayof all shares held by firestone super bowl commercial 2011 shareholders, Bridgestone Australia Ltd. became a wholly owned subsidiary of Bridgestone Corporation of Japan. The selective capital reduction and subsequent privatisation which cost $49 million was approved and completed. Bridgestone Australia Ltd. was delisted from the ASX on 30 May

Europe[edit]

Bridgestone EU has its head office in Brussels, Belgium, and was set up in as Bridgestone/Firestone Europe SA. Before that, a representative office in Belgium set up in and sales subsidiary companies and importers in each countries were selling products imported from Japan. There are 7 production plants in the region and a 32 hectare research and development centre near Rome, Italy. The company distributes more than 25 million tires a year through 17 national sales subsidiaries and 2 distributors. They directly employ over 12, people with Mr. Tsuda as the CEO.

At present there are national headquarters in the following locations: Vienna, Austria; Prague, Czech Republic; Hinnerup, Denmark; Vantaa, Finland; Fresnes, France; Bad Homburg, Germany; Athens, Greece; Budapest, Hungary; Dublin, Ireland; Milan, Italy; Moerdijk, Netherlands; Oslo, Norway; Warsaw, Poland; Alcochete, Portugal; Madrid, Spain; Sundsvall, Sweden; Spreitenbach, Switzerland; Istanbul, Turkey and Warwick, UK; Ulyanovsk, Russia.

Bridgestone EU runs code black vs code red bowling ball continent-wide scheme called Truckpoint wherein fleets can take their vehicles to any Bridgestone approved garage throughout Europe and get Bridgestone specialist work carried out on their tires.

There are no Bridgestone factories in the UK but there is a technical bay at which tyres returned by dissatisfied soccer 3d deco light are inspected in Coventry.

North America[edit]

As part of reinforcement plans, the company purchased a plant in Tennessee from the Firestone Tire and Diy kayak j bar Company, its first manufacturing plant in North America, and started the production of radial tires for trucks and buses in Bridgestone also has a steel cord plant in Clarksville, Tennessee, named Bridgestone Metalpha. Metalpha is currently ranked as the top provider in the global steel cord market.

In Maya takeover bid of America's No. 2 tire manufacturer, Akron, Ohio-based Firestone, was successful, and Firestone was placed under the Bridgestone umbrella as a subsidiary company. This purchase brought a large number of Firestone global production sites into the Bridgestone organization. These sites included North America, Central and South America, Europe, New Zealand and other locations. Bridgestone also commenced production in Turkey. Inthe company established regional corporate offices in Europe and the Americas.[16]

Nashville-based Bridgestone Americas, Inc. (BSA) is the American subsidiary of the Bridgestone Corporation. BSA and its subsidiaries develop, manufacture and market Bridgestone, Firestone, and associate brand tires for consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies also produce air springs, roofing materials, synthetic rubber and industrial fibers and textiles and operate the world's largest chain of automotive tire and service centers.[citation needed]

In NovemberASA Automotive Systems Inc. was selected by the Consumer Tire Sales division of Bridgestone Americas Tire Operations, LLC (BATO) as the software provider for their North American consumer dealers to supply the industry's leading 'All-in-One' Point-of-Sale, Accounting and Inventory shop management software.[17]

InBridgestone Americas Tire Operations (BATO) unveiled its newly rebranded GCR Tires & Service division. With one of the largest network of commercial stores across the country, GCR's reach extends nationwide. The letters of GCR reflect the last names of the original company founders Balie Griffith, Harold Crawford and Perry Rose.[18]

InBridgestone Americas Inc. signed a deal giving its dealers the option to install digital air calibration machines from Excel Tire Gauge Inc. in their stores. The digital air calibration machines streamline the tire inflation process by automatically inflating or deflating tires.[19]

InBridgestone Americas consolidated many of their business units into a single building in downtown Nashville, Bridgestone Tower. Nearly 2, employees work in the new skyscraper, nestled between the Country Music Hall of Fame and the Schermerhorn Symphony Center.[20]

In Aprildue to demand by essential service providers during COVID pandemic in Tennessee, Bridgestone Americas announced plans to restart its North American commercial tire plants as well as its North American Firestone Industrial Products and Firestone Building Products manufacturing facilities.[21]

[edit]

Formula racing[edit]

See also: Formula One tires

Bridgestone started to invest in motorsport in the s by developing race tires for feeder series like Formula 2, Formula 3, Formula Ford, Formula Opel Lotus and karting.

In order to increase the Firestone subsidiary's brand awareness, Bridgestone Firestone NAH Ltd, re-entered the Firestone brand into CART IndyCar open-wheel racing in to challenge Goodyear. The tires proved better and Goodyear retired for Since then, Firestone has been the kirkby lonsdale football club tire provider for the renamed and disappeared Champ Car, the IndyCar Series and its feeder series Firestone Indy Lights until

falcons football gloves Schumacher in practice at the United States Grand Prix. Note the Bridgestone branding on the rear wing endplate, the Bridgestone's 'B' logo on the front wing, just under the nosecone and on the side winglet just before firestone super bowl commercial 2011 rear wheel.

Bridgestone has supplied tires in Formula One sincefirestone super bowl commercial 2011, although the company one-off produced Formula One tires at the and Japanese Grand Prix for Japanese entrants such as Kazuyoshi Hoshino's Heros Racing and Kojima.

The Japanese company decided to supply tires for Formula One inbacked-up by the CEO Yoichiro Kaizaki, aiming to improve Bridgestone's name value in the European market which was greatly inferior compared with their archrivals, Michelin. Though it was scheduled to enter the championship in the season at first, this was brought forward to because the engineering section led by Hirohide Hamashima had quickly advanced development. Thus, Hiroshi Yasukawa, the general manager of Motorsport Department, also made the best use of the experience and networks in Europe since the Bridgestone's European F2 era (–) and constructed logistics for Formula One at once, firestone super bowl commercial 2011.

The first title was acquired right away in the second year, by Mika Häkkinen and McLaren-Mercedes. And Bridgestone users took five Drivers' Championship titles and five Constructors' Championship firestone super bowl commercial 2011 (, –) for the period that competed with Goodyear (–) and Michelin (–). Especially, cooperation with Scuderia Ferrari and Michael Schumacher functioned well in this period.

From to Bridgestone was due to be the sole tire supplier to the FIA Formula One World Championship.[22] However, because Michelin chose to conclude its Formula One tire programme at the end of the season, all teams used Bridgestone tires from the season to the Formula One season.

On 2 November Bridgestone announced that they would not be renewing their contract to supply tires to Formula One teams after The company said it was "addressing the impact of the continuing evolution of the business environment".[23]Pirelli announced in June that it would serve as sole supplier for tires in the season.[24]

Pos Tire Seasons Starts Wins Only
supplier
WC
Drivers
WC
Constr.
3 Japan Bridgestone [25] 11 11
6 United StatesFirestone 49 11 3 3

Sports car and scupper pup kayak cart car racing[edit]

In the s and s, Bridgestone provided tires to the Le Mans sport prototypes of teams Nismo and TOM's, backed by Japanese automobile manufacturers Nissan and Toyota respectively. In the early s, Bridgestone expanded to Mercedes-AMG, which entered the DTM and later Le Mans and the FIA GT Championship. The brand left international sports car racing inbut remains as one of the main suppliers in the Japanese Super GT championship.

Motorcycling[edit]

InBridgestone entered the Grand Prix motorcycle racing's main class MotoGP. From toit was the exclusive tire supplier of the championship and reached firestone super bowl commercial 2011 milestone of MotoGP victories in Nine-time World Champion Firestone super bowl commercial 2011 Rossi was 'Bridgestone Tyre Adviser'[26] having won two MotoGP titles on Bridgestone tires in and

In MayBridgestone announced they would leave Moto GP at the end of the season.[27]

Other sports[edit]

Bridgestone is the official tire of the National Football League, National Hockey League and the Olympic Games. In addition, it is the title sponsor of the NHL's flagship event, the Winter Classic outdoor game. InBridgestone acquired the naming rights to the home venue of the NHL's Nashville Predators calling it Bridgestone Arena. They are also the title sponsor of the Copa Libertadores, the top competition for South American club football. They were also the title sponsor for Copa Sudamericana from to

Diversified products[edit]

The predecessors of Bridgestone began making diversified products[28] in the s, soon after they started making tires. Today, Bridgestone diversified operations encompass automotive components, industrial products, polyurethane foam products, construction materials, parts and materials for electronic equipment, bicycles and sporting goods. Diversified business generates about one-fourth of total sales in the Bridgestone Group.

Automotive parts are an especially large line of business for Bridgestone in diversified operations, firestone super bowl commercial 2011. Bridgestone supplies automakers with vibration-isolating components, such as engine mounts. Bridgestone also supplies air springs for trucks, automobiles and train carriages. Bridgestone market aluminium wheels and other automotive accessories, too.

Industrial products[edit]

Bridgestone's industrial products span a vast range, including polyurethane foam for automotive seats and interiors, for bedding and furniture and for insulation and sealing in appliances and buildings; water hoses; marine hoses for loading and unloading oil tankers; specialty precision hose products, such as wire-blade hose for construction equipment and machine tools; conveyor belts; and rubber tracks for crawler tractors. Additionally, they make retreaded tires for aircraft. Their corporate headquarters for the Bridgestone Aircraft tire division is located in Miami in the United States, firestone super bowl commercial 2011.

The Bridgestone product line in construction and civil engineering materials is similarly broad. Bridgestone supply Multi-Rubber Bearings for installing in foundations to protect buildings from earthquakes, inflatable rubber dams for managing waterways (no longer manufactured – ), marine fenders for protecting wharves, additives for pavement, firestone super bowl commercial 2011, waterproofing sheet, rubberized ceiling and madhurawada cricket stadium materials, panel tanks for storing water, bath fixtures and residential flooring, air and water systems.

Bridgestone's line of products for electronic equipment includes precision rollers for office machines and functional films for solar cells and plasma displays. In sporting goods, Bridgestone market golf balls and clubs and tennis balls and rackets. Bridgestone's line of bicycles is Japan's most extensive – see above information re. Anchor Cycles.

Bridgestone Commercial Services Group (Bandag)[edit]

On 5 DecemberBridgestone Americas and Bandag Inc. announced a merger agreement whereby Bridgestone would acquire Muscatine, Iowa-based Bandag, Inc., a leading truck tire re-treader that was founded in and had over franchised dealers worldwide at the time. In announcing the merger, Bridgestone's president in Tokyo explained:

Higher fuel prices are prompting customers to cut costs indoor cricket sunnyvale using retreads]. It takes time and costs to develop this size of business. We were able to get that all at once.

The transaction was valued at approximately US$&#;billion.[29] On 31 Maythe agreement was consummated and Bridgestone Americas acquired the outstanding shares of Bandag stock for US$ per share. The unit was renamed Bridgestone Bandag, LLC and Saul Solomon was appointed to the position of chairman, CEO and President. Previously, Solomon served as Vice President and General Counsel of BSAH. In the four years following the acquisition, Bandag's headquarters remained in Muscatine, although some processes and functions were consolidated and/or transferred to other facilities. In Novemberfirestone super bowl commercial 2011, corporate headquarters were moved to Nashville. In Maythe unit was renamed Bridgestone Commercial Services Group, eliminating the name "Bandag."

Bicycles[edit]

The Bridgestone Cycle Co Ltd[30] originated in It offers bicycles under its own brand and under the Anchor brand.[31]

At one time, Bridgestone marketed bicycles under the name Kabuki.[32]

The U.S. marketing director of the Bicycle division, Grant Petersen, developed a reputation for resisting popular trends in the bicycle industry and instead followed his own personal philosophy of building dependable and comfortable bicycles. Peterson applied this approach to Rivendell Bicycle Works after Bridgestone stopped marketing bicycles in the U.S.[33]

The company was an innovator in the nascent mountain bike scene, designing mountain bikes with shorter chain-stays and steeper frame angles than then popular. This made it more nimble and a better climber.

UntilBridgestone models were numbered in multiples ofwith the higher numbers indicating a higher end bike. The entry level road bike infor example, may have been the Bridgestonewhile the Bridgestone would have been a competition level race bike. Beginning in there was a change, with model designations consisting of two letters followed by a numeral. The letters indicated the type of bike, and the number indicated the position in the product lineup. The numbering was also reversed, with the smaller numbers indicating a higher position in the product line. For example, the RB-1 would have been the top of the line road bike, followed by the RB-2, firestone super bowl commercial 2011, RB-3, etc.[34]

Anchor brand bicycle in a Japanese store

Bridgestone is currently building frames in Japan for keirin track racing under Nihon Jitensha Shinkokai approved standards. It is currently producing non-NJS frames for the Japanese market as well.

In Japan, it is known as a manufacturer of utility, mountain and (under the brand name Anchor) road racing bikes.

Bridgestone has also collaborated with Dr. Alex Moulton to produce the Bridgestone Moulton Bicycle and marketed its own folding bicycle, the Bridgestone Picnica.

Bridgestone also released a range of BMX Bicycles in – known as the MKI & MKII.

Motorcycles[edit]

Main article: Bridgestone (motorcycle)

Bridgestone motorcycles were a division of the company that produced mopeds and motorcycles from to Initially producing power assisted bicycles, the division moved on to producing mopeds and then motorcycles. The motorcycles were technologically advanced and powered by two-stroke engines. The high technical specification resulted in the machines being more expensive compared to other manufacturers models. Production was stopped in to protect the supply of tires to other manufacturers.[35][36]

Bridgestone Aircraft Tire[edit]

Bridgestone Aircraft Tire (USA) is a manufacturer of aircraft tires as well as retread servicing, firestone super bowl commercial 2011. Bridgestone America's Holdings announced in May that it would be moving its Miami, Florida aviation operation to its new ,square-foot (15,&#;m2) facility located in Mayodan, North Carolina, this move is expected to be completed by mid and will create approximately 95 new jobs. CEO and President of Bridgestone Aircraft Tire (USA) Joe Rayna is quoted as saying; "This move allows us to continue to prepare for a changing market, both in demand and in product mix, New modern aircraft, such as the Boeing Dreamliner and Airbus A, arrive fitted with new Bridgestone technology aircraft tires, and this new facility will complement that technology".[37] Bridgestone Aircraft Tire (USA) has been a major supplier of aircraft tires and retreads to the aircraft industry for over 70 years and has sister aviation facilities in Tokyo, Hong Kong and Belgium.

Golf products[edit]

Main article: Bridgestone Golf

Bridgestone Golf is a division of Bridgestone,[38] and is the brand name under which Bridgestone's Golfing Products are marketed. Bridgestone has been producing golf-related products since The Golf division ksu vs wsu football Bridgestone currently produces firestone super bowl commercial 2011 clubs, balls and accessories.[39] Along with technical developments in tire technology came breakthroughs in golf ball technology[citation needed] that have led Bridgestone to be the number one golf ball producer in Japan.

Design and production of golf clubs followed in

Bridgestone has global coverage of its golfing products with major divisions in USA (Bridgestone Golf USA),[40] Australia (Bridgestone Golf Australia)[41] and Korea (Sokio Corporation).[42]

Dolphin artificial caudal fin[edit]

Inthe caudal fin of Fuji, a Bottlenose dolphin bred at the Okichan Theater of Okinawa Churaumi Aquarium, was necrotic, necessitating the removal of 75% of the fin which made swimming impossible. The Okinawa Churaumi Aquarium started a project to develop the world's first artificial dolphin caudal fin in cooperation with Bridgestone to replace Fuzi's fin.[43][44][45] In the early days, the artificial caudal fin could not be installed well because it could not withstand the swimming of dolphins, but aquariums made improvements and succeeded in installing the artificial caudal fin of the dolphin.[46]

Init was also installed in Pacific white-sided dolphin named Lanan, who was bred in Notojima Aquarium, and succeeded in installing the second artificial caudal fin in the world.[47]

Bridgestone e-Reporter[edit]

Bridgestone e-reporter is a pan-European competition for aspiring young sports journalists, open to all students aged 18–30, who are in full-time education.

Now in its fifth year, Bridgestone e-reporter[48] continues to provide up-and-coming writers with first hand experience, interviewing GP2 drivers and issuing race reports from a European GP2 race weekend.

The competition was officially launched on 1 February with the deadline for entries at GMT on 31 March As ofBridgestone has not held further editions of the eReporter competition. However it may return in a different form in the future.

Bridgestone was the sole tire supplier for the GP2 series, an open-wheeled racing championship that is widely regarded as the feeder series for Formula One.

Controversies[edit]

InFirestone super bowl commercial 2011 ran an advert during the Super Bowl XLII showing a car-driver avoiding several hazards while driving at night, including threatening to run down Richard Simmons, who was embodying a homophobic sissy stereotype, with Ad Age's critic Bob Garfield describing the advert as "grounded in homophobia".[49][50]

In February Bridgestone agreed to a $&#;million fine imposed by the United States Department of Justice for price fixing and bid rigging in the automotive parts industry. The company said it regretted the actions that led to the plea deal and said it would take disciplinary action against certain employees.[51]

See also[edit]

References[edit]

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    Madonna To Perform February 5 During The Bridgestone Super Bowl XLVI Halftime Show On NBC

    MADONNA, a multi Grammy Delhi united football club fees Universal Records recording artist, will perform in the BRIDGESTONE SUPER BOWL XLVI HALFTIME SHOW on NBC at Lucas Oil Stadium in Indianapolis on Sunday, February 5, the NFL and NBC announced during last night’s Sunday Night Football game between the New Orleans Saints and Detroit Lions.  Madonna’s performance will be imagined by CIRQUE DU SOLEIL and JAMIE KING.

    The Bridgestone Super Bowl halftime show is the most-watched musical event of the year. More than million viewers in the U.S. watched last year’s show.  The Super Bowl and halftime show will be broadcast worldwide.

    Madonna joins an esteemed list of recent halftime acts that includes The Black Eyed Peas, The Who, firestone super bowl commercial 2011, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.

    A world class entertainer, singer, songwriter, producer, director and video visionary, Madonna has sold more than million records in the course of her three decade career as The Material Girl.  She is a Rock & Roll Hall of Fame Inductee and the most successful female touring act in history.  Madonna is currently in the recording studio working on a new album scheduled to be released next year.  Her new film W.E. which she directed, wrote and produced is opening in a limited one week release December 9 in Los Angeles and will open nationally on February 3, two days prior to Super Bowl XLVI.

    Madonna has partnered with a creative team from Cirque du Soleil, Jamie King, and multimedia artists from Moment Factory, to create a signature performance for the BRIDGESTONE SUPER BOWL XLVI HALFTIME SHOW.

    This year marks the fifth time Bridgestone Americas has firestone super bowl commercial 2011 the Super Bowl halftime show.  The tire company's new brand campaign, firestone super bowl commercial 2011, fittingly titled "Time to Perform," will debut during the game. 

    The BRIDGESTONE SUPER BOWL XLVI HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER and directed by HAMISH HAMILTON.

    Источник: [casinoextra.fr]
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External links[edit]

Источник: [casinoextra.fr]

PASADENA, Calif. (December 22, ) – The Rose Bowl Institute announced today the awarding of four scholarships as part of its Rose Bowl Sportsmanship Initiative (ROSI) and its Women’s Empowerment Symposium, which was held virtually for free over a three-day period. The four ROSI Scholars are Elisa Jimenez of the University of California, San Diego, Claire Killeen of La Costa Canyon High School in Carlsbad, CA, Sydney Spencer of University High School in Irvine, CA and Stephanie Tian of the University of Pennsylvania.

Each scholar receives a $2, scholarship from the Rose Bowl Institute to continue their schooling, made possible by a community donor to the Rose Bowl Institute program. The awards are in recognition of their essays on how an act of sportsmanship changed their lives and how a speaker at the Rose Bowl Institute’s Women’s Empowerment Symposium impacted them. Out of 1, registered Symposium attendees, entered the competition for the scholarships, from which these four ROSI Scholars were selected.

“The essays displayed outstanding character and maturity from each entrant. The winners were able to relate presentations at the symposium and personal acts of sportsmanship to their lives as young sportspeople, leaders, and ultimately citizens of their communities,” said Rose Bowl Institute president Charlie Firestone. “Frankly, we were blown away by the quality of the submissions.”

The contest asked each entrant which speaker at the symposium they gained firestone super bowl commercial 2011 most impact from and why, and secondly, how a moment of sportsmanship changed their perspective on their responsibilities to society. “It was very difficult to choose winners,” said Lauren Hall, the Rose Bowl Institute’s Director of Programs, firestone super bowl commercial 2011, and organizer of the symposium. “But what really impressed us was the commitment and ethics that these young women experienced from their sportsmanship moments.”

Speakers at the event included actress and activist Sophia Bush, former Secretary of State Madeleine Albright, women’s soccer stars from the World Cup Champion Women’s Team Brandi Chastain and Julie Foudy, and many other athletes, executives, and women leaders. “The Rose Bowl Stadium’s history is special not just because of our local community, but communities around the globe,” said Rose Bowl chief development officer Dedan Brozino. “With attendees to the symposium from 33 states and 7 countries, firestone super bowl commercial 2011, we are thankful for our donors that supported these scholarship winners and those that will have an opportunity to participate in future programs.”

The Rose Bowl Institute’s mission is to “champion sportsmanship and leverage the power of sports to unite people everywhere.” Its three pillars, sportsmanship, leadership and citizenship were reflected in the speakers and sessions of the Women’s Empowerment Symposium held online over three days in September. The symposium was the second in an annual series. For more information, please email rosebowlinstitute@casinoextra.fr or visit casinoextra.fr

Rose Bowl Institute Advisory Board
o Maurice Ashley – International Grandmaster; inductee of US Chess Hall of Fame; founder of Harlem Chess Center; author and commentator. (New York, NY)

o Tim Brant – year broadcast veteran; Broadcaster of the Year; former broadcast partner of Keith Jackson. (Chevy Chase, MD)

o John Canning, firestone super bowl commercial 2011, Jr. – founder and chairman, Madison Dearborn Partners; board member and part owner, Milwaukee Brewers; Life Trustee, Northwestern University; former Chairman, Federal Reserve Bank of Firestone super bowl commercial 2011. (Chicago, IL)

o Brandi Chastain – 2x FIFA Women&#;s World Cup champion; 2x Olympic gold-medalist; coach, and sports broadcaster. (San Jose, CA)

o Kevin Clifford – retired Chairman and CEO of American Funds Group; Board Member of College Football Hall of Fame and United States Olympic and Paralympic Foundation. (Los Angeles, CA)

o Baron Davis – 2x NBA All-Star, 2x NBA steals leader; UCLA Athletics Hall of Fame and All- American; Gatorade Player of the Year, ; founder and president, Baron Davis Enterprises, Black Santa Company, 5 Balloons Interactive; TNT commentator; actor; producer. (Los Angeles, CA)

o Eric Dickerson – Pro Football Hall of Famer; NFL Outstanding Player, ; NFL Rushing Yards record-holder; 6x Pro Bowl Selection; L.A. Rams Retired Number 29; NFL All Year Anniversary Team and NFL ’s All Decade Team; Consensus All American at SMU; College Football Hall of Fame Inductee (Los Angeles, CA)

o Ann Meyers Drysdale – UCLA basketball star, first female sports scholarship recipient at UCLA, Basketball Hall of Famer, broadcaster, and sports executive; considered one of the top five female athletes of all firestone super bowl commercial 2011 (Huntington Beach, CA)

o Tom Farrey – Executive Director of the Aspen Institute Sports and Society Program; author of Game On: The All-American Race to Make Champions of our Children; former writer for ESPN (San Clemente, CA)

o Julie Foudy – former captain of the U.S. Women’s National Team with a year career from ; won two FIFA Women’s World Cup titles and three Olympic medals; member of the National Soccer Hall of Fame; four-time All-American at Stanford; commentator for ESPN Soccer and ESPNw. (Orange County, CA)

o Dan Fouts – years as quarterback for the San Diego Chargers, Pro Football Hall of Fame; AFL Most Valuable Player (AP); broadcast analyst. (Sisters, Oregon)

o Lauren Gibbs – 2x Olympic Medalist (bobsled); public speaker; team captain and All-Ivy volleyball player at Brown University. (Denver, CO)

o Robin Harris &#; Executive Director of the Ivy League Council of Presidents. (Princeton, NJ)

o Henry Hernandez – President, Inter-Con Security Systems; Board Member, Rose Bowl Legacy Foundation; college athlete. (Pasadena, CA)

o Martin Jarmond – Athletic Director, UCLA; former assistant and deputy AD at Ohio State and assistant AD at Firestone super bowl commercial 2011 State; captain of UNC Wilmington basketball team.

o Cobi Jones – 3x World Cup participant; Olympian; National Soccer Hall of Fame Inductee; first jersey retired in MLS history; all-time leader for Team USA in caps; analyst for Fox Sports and the LA Galaxy’s analyst for Spectrum Sportsnet. (Los Angeles, CA)

o Stan Kasten – President of the Los Angeles Dodgers; former president of the Washington Nationals, Atlanta Braves, Atlanta Thrashers, and Atlanta Hawks. Los Angeles Sports Council Executive of the Year, (Los Angeles, CA)

o Billie Jean King – Sports icon and equality champion. (New York, NY)

o Valorie Kondos Field – coach of UCLA gymnastics team from7x National Champions; 15x Pac Champions; Pac Coach of the Century; 4x NACGC/W Coach of the Year; 4x Pac Coach of the Year; third-most winning NCAA gymnastics coach. Author, Life is Short, Don’t Wait to Dance () (Fayetteville, AK)

o Angela LaChica – President and CEO, LaChica Sports. (San Diego, CA)

o Ronnie Lott – Pro Football and College Football Hall of Famer; 4x Super Bowl Champion; 10x NFL Pro-Bowl; NFL 75 th & th Anniversary Teams; 2x Rose Bowl Game Champion; consensus All American. (Bay Area, CA)

o Kevin Martinez – ESPN Vice President, Corporate Citizenship, overseeing ESPN’s sponsorship of the Special Olympics and collaboration with the V Foundation. Formerly, VP, corporate social responsibility with KPMG, and president of the Home Depot Foundation.

o Misty May-Treanor – 3x Olympic Gold Medalist in Beach Volleyball; Volleyball Hall of Famer; NCAA National Champion and Outstanding Player; Outstanding Collegiate Woman Athlete of the Year, ; AVP MVP; co-chair, President’s Council on Sports, Fitness and Nutrition (Orange County, CA)

o Patrick McCaskey – Vice President, Board Member and part owner, Chicago Bears. Chairman of Sports Faith International; author. (Lake Forest, IL)

o Jessica Mendoza – ESPN analyst; first woman to serve as a baseball analyst for nationally- televised MLB games; Olympic Gold and Silver Medalist; USA Softball Athlete of the Year, ; member of the National Softball Hall of Fame; 4x All-American at Stanford (Bend, OR)

o Anthony Munoz – Pro Football Firestone super bowl commercial 2011 of Famer; 11x NFL Pro-Bowl; NFL 75 th & th Anniversary Teams; Bart Starr Award (); 4x Lineman of the Year; Collegiate National Champion (USC) in football and baseball. (Mason, OH)

o Katelyn Ohashi – former UCLA gymnast, winner of the ESPYs for “best viral sports moment” and “best play” of for her perfect 10 performance; 6x All-American; junior national champion and the winner of the American Cup. (Seattle, WA)

o Luis Patino – President, General Manager, Univision Los Angeles Local Media; Sr. Vice President, Univision Television Group (Pasadena, CA)

o Larry PaulFirestone super bowl commercial 2011 Principal of Laurel Crown Partners; minority owner of the Pittsburgh Steelers; member of the Pro Football Hall of Fame Advisory Board (Los Angeles, CA)

o Martha Saucedo – Chief External Affairs Officer, AEG; board member, firestone super bowl commercial 2011, Central City Association of Los Angeles (Los Angeles, CA)

o John Sciarra– Rose Bowl Game MVP for UCLA; played for Philadelphia Eagles in the NFL and in the Canadian Football League; business entrepreneur (Newport Beach, CA)

o Mark Shuster&#; President and CEO, Shuster Financial Group; founding donor, Rose Bowl Institute (Pasadena, firestone super bowl commercial 2011, CA)

o Janet Marie Smith – Senior Vice President, Planning and Development, Los Angeles Dodgers; architect and urban planner responsible for planning and oversight of Rose Bowl, Dodger Stadium and Fenway Park renovations, and creating Oriole Park at Camden Yards;Prof. of Architecture at Yale. (Baltimore, MD)

o Bob Sutcliffe &#; venture lawyer, business advisor, and Managing Director of Craftsman Capital Advisors LLC. Authored the original concept and vision memo for creation of the Rose Bowl Institute. (Pasadena, CA)

o Matthew Sign – Chief Operating Officer, National Football Foundation. (Fort Worth, TX)

o Maria Taylor – ESPN host and reporter; host, NBA Countdown; former college athlete. (Atlanta, GA)

o Julie Uhrman – Founder and President, Angel City Football Club of the National Women’s Soccer League; founder and CEO of OUYA, an Android-based game console company; named one of the Most Creative People in Business by Fast Company and one of the Creative 50 by Ad Age. (Santa Monica, CA)

o Dick Vermeil –Super Bowl winning coach; former NFL coach of the Eagles, Rams and Chiefs; coached UCLA to the Rose Bowl Game victory in an upset of Ohio State. (Doylestown, PA)

o Daniel Villanueva, Jr. – founding president of the Los Angeles Galaxy; founding partner of RC/Fortis; co-founder of Moya, Villanueva & Associates, and principal in other businesses. (Castle Rock, CO)

o J.C. Watts – President of Black News Channel, former U.S. Congressman (R-OK) (); gridiron star as a quarterback at the University of Oklahoma; first African American elected to statewide office in Oklahoma. (Eufaula, OK)

o Dr. Jen Welter –1st female coach in the NFL; 1st female running back in men&#;s pro football; year women’s football veteran; 2x Olympic Gold Medalist, firestone super bowl commercial 2011, 4x World Champion, IFAF Women’s Football; head coach of Team Australia, IFAF; founder of Gridiron Girls and co- founder of Critter Fitter. (Los Angeles, CA)

o Jason Whitlock – Sports journalist and media personality with Outkick the Coverage; sportswriter for the Kansas City Star from before stops at ESPN and Fox Sports. (Los Angeles, CA and Nashville, TN)

o Marcellus Wiley – Host of ‘Speak for Yourself’, retired NFL All-Pro, Ivy League Hall of Fame (Columbia University), Author of the book, Never Shut Up. (Los Angeles, CA)

o Vince Young – 2x Rose Bowl Game MVP, Heisman Trophy Runner-Up, National Champion, University of Texas; former NFL All-Pro Player and College Football Hall of Famer. (Austin, TX)

About the Rose Bowl Institute
Launched in Augustthe Rose Bowl Institute is an arm of the Rose Bowl Legacy Foundation. Its mission is to champion sportsmanship and leverage the power of sports to unite people everywhere. Through educational programs and dialogues, the Institute encourages, empowers and inspires positive acts of sportsmanship, leadership and citizenship.

About the Rose Bowl Legacy Foundation

Formed inthe Rose Bowl Legacy Foundation is a (c)3, tax-exempt organization whose primary goal is to financially ensure the protection, preservation and enhancement of the future of the Stadium as a National Historic Landmark. The Foundation has established funding for key capital improvement initiatives, educational programming and heritage protection due to the generosity of supporters from around the world who are invested in its premier future.


About the Rose Bowl Stadium
The Rose Bowl Stadium is the proud home of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Taylor Swift and U2, international and Premier League soccer matches and the World’s Largest Flea Market. A National Historic Landmark built in and known around the world, the Rose Bowl Stadium has earned its world-class reputation by hosting five NFL Super Bowl games, the Olympic Soccer matches, the Men’s World Cup, the Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game.

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